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What is the Impact of Audience Sentiment on Content Viewership?

AI

Viewing and engagement of digital content are significantly influenced by audience attitude. People are more likely to share, suggest, and keep consuming comparable information from the same source when they appreciate and connect with it. Consumer sentiments are determined by a dedicated process, including data collection, pre-processing of data, feature extraction, ML model, and output. It is, therefore, essential to predict video views via sentiment analysis and ML methods and ascertain the important factors that affect video views.

Key Takeways

  • Viewership is highly influenced by controversial content, poor word-of-mouth, social media backlash, performers’ overall reputation, vulgarity & indecency, failed franchises, and religious insensitivity.
  • Word-of-mouth is one of the most useful ways to get consumers to watch new TV shows and movies.
  • Audience feedback is a crucial technique for influencing content viewership and engagement.
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SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.


Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.

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