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Market Intelligence Solutions

Keep a pulse on your industry, customers, competition, and marketplace.

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SG Analytics is an expert at collecting, processing, and analyzing market intelligence. Our market intelligence services identifies growth opportunities, profitable markets, and build a competitive strategy based on a deep understanding of your customers and the marketplace. One of the leading market intelligence firms, SG Analytics partners with clients across multiple sectors, helping them with competitive market intelligence analysis.

Opportunity Assessment

  • Evaluate and prioritize opportunities based on profitability, feasibility, investment, implementation time, risks, RoI, breakeven point, and time to profit
  • Estimate market size and industry spend based on category data subdivided by business unit, geography, and demography
  • Identify market vulnerability and potential response to a new product or service launch
  • Assess various pricing strategies to derive an optimum price for your products or services
  • Assess opportunities using frameworks including SWOT, PESTEL, and BCG Matrix
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Competitive Intelligence

  • Get an in-depth look at your competitors with robust reports on their market positioning, customer base, strategic objectives and management profiles
  • Access competitor history, financial profile, relevant press releases, and significant forecasts
  • Identify the strengths, weaknesses, and key differentiators of your competitors
  • Anticipate competitor activity, see past disruptions, and interpret events
  • Detailed intelligence on competitor R&D strategy, product pipeline, technology roadmap, and PLC management objectives
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Benchmarking Studies

  • Evaluate business performance against your direct and best-in-class competitors
  • Understand relative cost position, improve performance, and gain a competitive advantage by assessing yourself against key players in the market
  • Identify and prioritize opportunities based on the expected RoI
  • Balanced scorecards that consider external factors including competition and the industry at large
  • Cross-category benchmarking to benefit from best practices across multiple industries
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Consumer Insights

  • Build a deeper understanding of factors that influence customers' decisions and patterns
  • Assess customer satisfaction, loyalty, advocacy pain points, and expectations
  • Improve value proposition, overcome barriers to adoption, and innovate faster
  • Build buyer personas across various customer segments and identify touchpoints to plan your marketing
  • Identify customer segments to personalize your marketing and branding activities
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