Keep a pulse on your industry, customers, competition, and marketplace
As a leading market intelligence services company, SG Analytics has expertise in collecting, processing, and analyzing market intelligence. Our market intelligence solutions identify growth opportunities and profitable markets and build a competitive strategy based on a deep understanding of the customers and the marketplace.
As part of our bespoke market intelligence consulting services, we partner with clients across multiple sectors, helping them with competitive market intelligence analysis.
SGA offers customized solutions using qualitative and quantitative research techniques, focus groups, purchase history analysis, and product reviews to drive the innovation process, insights understanding, and marketing delivery. Our analysis and insights help look below the surface for a deeper understanding of consumers and their behavior. We use in-depth consumer data to understand who they are, what motivates them, customer segmentation through primary research, their buying behavior, and buying decisions to create detailed consumer personas and customer journey maps as they enable the personalization of products based on consumer needs.
As a marketing intelligence agency, we leverage our expertise to evaluate ideas, concepts, or opportunities to determine whether there is sufficient strategic, market, and financial merit from continued consideration and possible development into a product. We have helped organizations thrive by supporting them in identifying and assessing the attractiveness of a business opportunity. We conduct opportunity analysis to establish demand and competitive analysis to study the market conditions with a sharp vision for devising strategies accordingly.
SGA’s benchmarking initiatives are part of a continuous improvement process. It is important to ensure that the progress being made is aligned with the stated strategic objectives and learn by going through the benchmarking process into refining and re-defining future strategic objectives. Through insights benchmarking, our clients gain a greater understanding of the best systems and practices that are crucial for improving the management of their own supply chains and prioritizing the opportunities to achieve business goals and supersede industry benchmarks.
Why SGA
Versatile
Ability to deploy a combination of desk research and interviews/surveys to deliver insights
Rich Insights
Leverage an in-house panel of senior sector executives for rich qualitative insights
Enable Outcomes
Focus on enabling business outcomes beyond just a set of delivery artifacts
Custom Framework
Customized framework using a combination of secondary research, survey, and qualitative discussions
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