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Market Intelligence Services

Keep a pulse on your industry, customers, competition, and marketplace

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Market Intelligence Solutions to Gain Marketplace & Customer Understanding

As a leading market intelligence services company, SG Analytics has expertise in collecting, processing, and analyzing market intelligence. Our market intelligence solutions identify growth opportunities and profitable markets and build a competitive strategy based on a deep understanding of the customers and the marketplace.

As part of our bespoke market intelligence consulting services, we partner with clients across multiple sectors, helping them with competitive market intelligence analysis.

Market Intelligence research company

What We Offer

SGA offers customized solutions using qualitative and quantitative research techniques, focus groups, purchase history analysis, and product reviews to drive the innovation process, insights understanding, and marketing delivery. Our analysis and insights help look below the surface for a deeper understanding of consumers and their behavior. We use in-depth consumer data to understand who they are, what motivates them, customer segmentation through primary research, their buying behavior, and buying decisions to create detailed consumer personas and customer journey maps as they enable the personalization of products based on consumer needs.

  • Build a deeper understanding of the factors that influence the customers' decisions and patterns
  • Assess customer satisfaction, loyalty, advocacy pain points, and expectations
  • Consumer insights to improve value proposition, overcome barriers to adoption, and innovate faster
  • Build buyer personas across various customer segments and identify touchpoints to plan your marketing
  • Identify customer segments to personalize your marketing and branding activities

As a marketing intelligence agency, we leverage our expertise to evaluate ideas, concepts, or opportunities to determine whether there is sufficient strategic, market, and financial merit from continued consideration and possible development into a product. We have helped organizations thrive by supporting them in identifying and assessing the attractiveness of a business opportunity. We conduct opportunity analysis to establish demand and competitive analysis to study the market conditions with a sharp vision for devising strategies accordingly.

  • As one of the leading global market intelligence companies, we evaluate and prioritize opportunities based on profitability, feasibility, investment, implementation time, risks, ROI, breakeven point, and the time-to-profit
  • Estimate market size and industry spend based on category data subdivided by business unit, geography, and demography
  • Identify market vulnerability and potential response to a new product or service launch
  • Market intelligence solutions to assess various pricing strategies to derive an optimum price for your products or services
  • With our market intelligence services, assess opportunities using frameworks, including SWOT, PESTEL, and BCG Matrix
A market intelligence consulting firm, SGA’s market intelligence solutions are driven by primary research and data analytics to analyze the changing trends in the market environment. It keeps businesses updated with competitors' successes and strategies, which help in business policy formulation and forecasting. We assess market opportunities through advanced data analytics and data visualization capabilities. Our market intelligence helps organizations in becoming customer-centric, understand market demands and consumer opinions, collecting real-time relevant data, boosting upselling opportunities, reducing risks, increasing market share, and gaining a competitive advantage.
  • As part of our specialized market intelligence research, we get an in-depth look at your competitors with robust reports on market positioning, customer base, strategic objectives, and management profiles
  • One of the leading market intelligence firms, SGA helps you gain an understanding of competitor history, financial profile, relevant press releases, and significant forecasts
  • Identify the strengths, weaknesses, and key differentiators of your competitors with our competitive intelligence services
  • Anticipate competitor activity, see past disruptions, and interpret events with a market intelligence report
  • Detailed competitive market intelligence on competitor R&D strategy, product pipeline, technology roadmap, and PLC management objectives

SGA’s benchmarking initiatives are part of a continuous improvement process. It is important to ensure that the progress being made is aligned with the stated strategic objectives and learn by going through the benchmarking process into refining and re-defining future strategic objectives. Through insights benchmarking, our clients gain a greater understanding of the best systems and practices that are crucial for improving the management of their own supply chains and prioritizing the opportunities to achieve business goals and supersede industry benchmarks.

  • Evaluate business performance against your direct and best-in-class peers
  • Understand relative cost position, improve performance, and gain a competitive advantage by assessing yourself against key players in the market
  • Our market intelligence research and analysis services help identify and prioritize opportunities based on the expected ROI
  • Balanced scorecards that consider external factors, including competition and the industry at large
  • Cross-category benchmarking to gain from best practices across multiple industries



Ability to deploy a combination of desk research and interviews/surveys to deliver insights

Rich Insights

Leverage an in-house panel of senior sector executives for rich qualitative insights

Enable Outcomes

Focus on enabling business outcomes beyond just a set of delivery artifacts

Custom Framework

Customized framework using a combination of secondary research, survey, and qualitative discussions

Who We Work With


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A market intelligence consulting firm, SGA offers a bird’s eye view on markets to investigate trends along with growth and opportunity areas; continual and process-driven market intelligence generated using multi-modal research techniques such as competitive intelligence, consumer insights, and others.