AI Intelligence for Publishing that Informs, Engages, and Monetizes
Empowering Publishers with Data, AI, & Research-Led Innovation
Outcomes We Deliver
Our solutions embed intelligence at every layer of the publishing value chain, empowering clients to transition from reactive to insight-led operations.
Smarter Editorial Strategy
Through behavioral analysis, A/B testing, and engagement heatmaps, we enable data-driven editorial planning, ensuring that content decisions reflect audience demand, not just instinct.
Subscriber Growth & Retention
Using predictive analytics and churn models, we uncover what keeps readers loyal and what drives them away, helping you design more compelling offers and improve lifetime value.
Faster, More Scalable Content Ops
By automating content tagging, distribution, and summary generation with AI, we reduce manual effort and speed up time-to-publish, critical for staying ahead in today’s news cycles.
Informed Monetization Decisions
Our analytics surface the true revenue drivers across content types and segments, supporting better ad placement, tiered pricing, and value-based content bundling strategies.
Capabilities We Have
Rewriting the rules of publishing with AI, data, & insights.
Segments We Serve
Our Ins(AI)ghts
Case Study
AI-Driven Churn Prediction: Boosting Subscriber Retention for Digital Publishing
SG Analytics partnered with a leading digital publishing house to tackle high churn rates and revenue leakage by deploying an AI-driven churn prediction solution. Using machine learning models integrated with the client’s CRM, SGA forecasted churn risk with 90% accuracy, enabling real-time subscriber engagement. The initiative reduced churn from 6.6% to 4.8%, improved CLTV by 15%, and cut manual customer support effort by 30%, empowering the publisher with data-led retention strategies and long-term audience value.
Case Study
Digital Transformation: Taking Over and Scaling Media Operations
SG Analytics partnered with a European specialist media and consultancy client to transition captive operations into a scalable, future-ready model without disrupting business continuity. By combining AI-led process optimization, Gen AI for competitive intelligence, and robust governance frameworks, SGA enabled a seamless transition with 100% employee retention. The engagement scaled the team from 18 to over 100 professionals, empowered multi-functional growth across research, consulting, and tech, and unlocked non-linear efficiency gains future-proofing operations for long-term success.
