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Market Research Services

  • Gain actionable insights into product, technology, customers, competition, and marketplace to make data-driven decisions for your business

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Quantitative & Qualitative Market Research Services & Solutions for Business Transformation

Our market research services help businesses identify growth opportunities and build a competitive strategy based on a deep understanding of customers and the overall marketplace. Unlike other market research firms, we employ a robust, comprehensive market research strategy to ensure maximum research coverage.  

SGA's All-inclusive Market Research Consulting Capabilities

Our market research consulting involves the application of the right methodologies across primary and secondary sources to gather market intelligence. SGA's market research outsourcing experts and consultants excel at reading the fine print from underlying data to generate custom market research data and actionable insights. Finally, as part of our market research solutions, we deploy advanced BI & visualization techniques to highlight our findings. 

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Market Research Solutions & Services

What we offer

As a leading market research consulting firm, SGA’s market intelligence solutions are driven by primary research and data analytics to analyze the changing trends in the market environment. It keeps businesses updated with competitors' successes and strategies, which help in business policy formulation and forecasting. By employing our market analysis services, we assess market opportunities through advanced data analytics and data visualization capabilities. Our market intelligence helps organizations become customer-centric, understanding market demands and consumer opinions, collecting real-time relevant data, boosting upselling opportunities, reducing risks, increasing market share, and gaining a competitive advantage. 
  • Experts in smart application of primary research methodologies, including CATI, CAWI, face-to-face interviews, and FGDs to gather market intelligence
  • Benefit from quantitative and qualitative market research approach across our primary and secondary research methodologies that benchmark your business against competition, assess disruptive technologies and products, and understand factors that drive consumer behavior
  • Tap into sector experts who can read the fine print from the underlying data, validate findings, and generate actionable insights
  • Advanced capabilities in data tabulation and visualization that highlight interesting patterns, trends, and correlations within your current and target markets
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SGA specializes in building competitive strategies to achieve organizational goals, improve customer experience, attract new customers, and strengthen business performance. Our business intelligence consultants identify target markets by building a multi-channel marketing strategy based on continuous market assessment with a key focus on costs and differentiated products and services to drive business excellence. Business is not the same as it was before or as it would be tomorrow. So, we create business strategies that are flexible, adaptable, and anchored in up-to-date research.

  • Understand expansion options, examine domestic and overseas markets on the basis of our assessment of product fitment, and plan acquisition and collaboration strategies
  • Expert market research consultants help ingrain digitization into business strategy, identify gaps, understand customers, and boost revenue with the latest technologies
  • Assessment of sales and marketing strategy to enhance the integration of teams and harness the power of automation for increasing substantial efficiencies of current processes
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The ‘Circle of Experts’ is a premium hub of experts, thought leaders, and best-in-class specialists in their respective fields who enjoy staying on top of market trends and industry updates, and connecting with other like-minded professionals.

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Why SGA

Global Reach

50+ markets covered across Americas, EMEA, and Asia-Pacific

Transparency

100% recordings and live barge-in facility

Industry Expertise

Insights-based approach driven by sector expertise

Multi-lingual Capabilities

40+ languages covered globally

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Who We Work With

Insights

SG Analytics Whitepaper Tokenbased Gaming

White Papers

Exploring The Uncertain Opportunity of Token-based Gaming...

Asia’s gaming market is becoming lucrative for global game developers. The growing market has attracted nonfungible token (NFT)-based games in the...

SG Analytics Whitepaper Wi-Fi 7

White Papers

Wi-Fi 7: Redefining Wireless Connectivity

The imminent launch of Wi-Fi 7 heralds a new era in wireless connectivity, offering a theoretical maximum throughput of 40 Gbps, four times faster than its...

SG Analytics Whitepaper Customer Experience in Consumer Economy

White Papers

Building Scalable Customer Experience in Today’s D2C...

COVID-19 pandemic, and the disruptions it brought with it, has made D2C market highly competitive. Customer experience (CX) is one of the best ways for...

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CASE STUDIES

GTM Strategy for the European Markets

Consumer Insights to Design Sales Marketing Strategies

Expansion Strategy in the M2M and IoT Networks

Entry in the UAE Insurance Market
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Talk to our Experts

Let us introduce you to a selection of experts who bring best practices of success in research and consulting to help enable faster, smarter decisions.

Sabyasachi Guha

VP - Research

Parth Arora

VP - Market Research

Arti Saproo

AVP - Primary Research

Ekta Chatwani

Manager - Research

Talween Barthwal

Primary Research Analyst

Provide tailored market research solutions by understanding business problems, designing the right research approach, and presenting actionable insights.