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Quantitative and Qualitative Market Research Services

Gain insights into the industry, customers, competition, and marketplace to make data-driven decisions for your business.

Home Quantitative and Qualitative Market Research Services

Our market research services help businesses identify growth opportunities and build a competitive strategy based on a deep understanding of customers and the overall marketplace. Unlike other market research firms, we employ a robust, comprehensive market research strategy to ensure maximum research coverage. We apply the right set of quantitative and qualitative market research methodologies across primary and secondary sources to gather market intelligence. Our sector experts and consultants excel at reading the fine print from underlying data to generate custom market research data and actionable insights. Finally, we deploy advanced visualization techniques to highlight our findings.

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Who We Work With

  • Corporates

    Insights that enhance understanding of current and target markets.

  • Technology & Management Consultants

    Opinion pieces and thought leadership collateral.

  • Market Research Firms

    Key insights that drive strategic inputs for end-clients.

  • Boutique Research Firms

    Sector experts across BFSI, PLS, TMT, Retail, and Auto.

Market Intelligence

  • Experts in smart application of primary research methodologies including CATI, CAWI, face to face interviews, and FGD’s to gather market intelligence
  • Benefit from quantitative and qualitative market research approach across our primary and secondary research methodologies that benchmark your business against competition, assess disruptive technologies and products, and understand factors that drive consumer behavior
  • Tap into sector experts who can read the fine print from the underlying data, validate findings, and generate actionable insights
  • Advanced capabilities in data tabulation and visualization that highlight interesting patterns, trends, and correlation within your current and target markets
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Business Strategy

  • Partner with SG Analytics' business consultants to identify target markets, explore the dynamics within these markets, and design multi-channel marketing plans as part of a go-to-market strategy
  • Use advanced frameworks including ANSOFF to understand expansion options, explore domestic and overseas markets based on our assessment of product fitment, and plan acquisition and collaboration strategies
  • Consult our market research experts to integrate digitization into your business strategy, identify gaps, and harness latest technologies to understand customers and grow revenues
  • Assess effectiveness of your sales and marketing strategy, enhance integration between sales and marketing teams, and discover how automation can add substantial efficiencies to your current processes
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