Market Research Services

SG Analytics offers market research services to reveal consumer needs, emerging market requirements, and competitor evaluations. Lack of information or inadequate data about the market can lead to incompetent marketing campaigns. Including a mix of both qualitative and quantitative methodologies, we offer end-to-end market research consulting for organizations looking to outsource their market research services to a commercially viable partner, while maintaining quality and reliability. Be it consumer consumption behavior, product management, competitive analysis, or any other insights that you seek, our vast experience in market research outsourcing services benefits our clients in achieving realistic goals and propels further growth of their business.

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Market Research Services

The range of market research services offered by SG Analytics is designed to reveal consumers needs, emerging market requirements, and competitor evaluations. Lack of information or inadequate data about the market can lead to incompetent marketing campaigns. Including a mix of both qualitative and quantitative methodologies, we offer end-to-end market research consulting for organizations looking to outsource their market research services to a commercially viable partner, while maintaining quality and reliability.

Get Started

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Market Research Consulting Firm

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SG Analytics’ market research consulting services aim to answer your questions by utilizing data and insights generated by our SMEs and a network of analysts, across multiple sectors. We efficiently engage optimum solutions based on comprehension of the research objective, and proposed research strategy and present actionable insights in a user-friendly format. Our market research consulting services are aimed to help organizations foster a customer-oriented business model, provide valuable insights into the market and customers’ needs and opinions, gather fresh and relevant data, enhance upselling capabilities, manage risks, and enhance market share as well as gain competitive advantage.

Market Research Consulting Firm

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Leading Market Research Firm for Comprehensive Insights and Solutions

SG Analytics is a leading market research consulting firm that focuses on providing strategic guidance to businesses on consumer behavior, market trends, and competition. Our unmatched domain expertise helps us provide tailored research solutions and key analytics to be effectively utilized for management decisions. Whether you are engaged in the design of new products or drawing strategies in the implementation of a new product, a market research consulting firm like ours offers all that is necessary to ensure the success of your project.

Extensive Primary Research Capabilities

Global Reach

4m+ B2B and B2C panelists
1m+ in-house CATI respondents
75 + countries across regions

Diverse Research Techniques

Online surveys
Telephonic interviews
Focused group discussions
UX research (Diary studies)

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Our Market Research Services

Primary Market Research

Primary market research is a vital part of our work, and clients can utilize our packaged end-to-end services or obtain piecemeal access to our services, including an extensive panel reach of over 4 million global hard-to-source respondent personas across 75+ markets.

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Secondary Market Research

At SG Analytics, we understand the importance of leveraging existing data to make informed business decisions. Our experienced researchers meticulously gather and analyze secondary data from internal and external sources, ensuring that our findings are accurate and relevant. This approach not only saves time and resources but also provides a solid foundation for strategic planning and decision-making.

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Quantitative Market Research

Quantitative market research has a valuable and significant role in the modern business environment, as it focuses on the collection and analysis of statistical data about customer behavior, their preferences, and trends.

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Qualitative Market Research

Utilizing our qualitative market research techniques will enable you with the first-hand information necessary to thrive in this dynamic environment.

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Our Expert's Community

The ‘Circle of Experts’ is a premium hub of experts, thought leaders, and best-in-class specialists in their respective fields who enjoy staying on top of market trends and industry updates, and connecting with other like-minded professionals.

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Our Market Research Services

Primary Market Research

Primary market research is a vital part of... Read More

Explore more

Secondary Market Research

At SG Analytics, we understand the importance of leveraging existing data to make informed business decisions. Our experienced... Read More

Explore more

Quantitative Market Research

Quantitative market research has a valuable and... Read More

Explore more

Qualitative Market Research

Utilizing our qualitative market research... Read More

Explore more

Our Expert's Community

The ‘Circle of Experts’ is a premium hub of experts, thought leaders, and best-in-class specialists in their respective fields who... Read More

Explore more

Market Research Solutions

Market Segmentation

Create personas, improve marketing efficiency, product fitment, customer satisfaction, and business margins.

Product Development

Know our customer requirements, create a competitive edge, and find new avenues for growth.

UAT Studies

Information on customer preferences and their perceptions.

Concept Testing

Justify product ideas, mitigate risks, and ensure that the final product is as per customer expectation and market demand.

Competitor Analysis

Market position, SWOT, and a strategic decision to move ahead of competition.

Ad Effectiveness

Reduce marketing campaign cost and optimize RoI

Customer Satisfaction and Experience

Increase customer loyalty and overall satisfaction and reduce churn.

Pricing Strategy

Optimize price and conditions and improve market position relative to competitors.

Market Entry Strategies

Lower investment risks after validating assumptions, understand local markets, and refine approaches

Brand Awareness and Positioning

Create personas, improve marketing efficiency, product fitment, customer satisfaction, and business margins.

Social and Environmental Studies

Ecological assessments and for corporate social responsibility

Market Research Solutions

Market Segmentation

Create personas, improve marketing efficiency, product fitment, customer satisfaction, and business margins.

Product Development

Know our customer requirements, create a competitive edge, and find new avenues for growth.

UAT Studies

Information on customer preferences and their perceptions.

Concept Testing

Justify product ideas, mitigate risks, and ensure that the final product is as per customer expectation and market demand.

Competitor Analysis

Market position, SWOT, and a strategic decision to move ahead of competition.

Ad Effectiveness

Reduce marketing campaign cost and optimize RoI

Customer Satisfaction and Experience

Increase customer loyalty and overall satisfaction and reduce churn.

Pricing Strategy

Optimize price and conditions and improve market position relative to competitors.

Market Entry Strategies

Lower investment risks after validating assumptions, understand local markets, and refine approaches

Brand Awareness and Positioning

Create personas, improve marketing efficiency, product fitment, customer satisfaction, and business margins.

Social and Environmental Studies

Ecological assessments and for corporate social responsibility

Industry Coverage

Government

Pharmaceuticals

Consumer Goods

Automotive

Retail and E-Commerce

Media and Entertainment

Technology & IT

Manufacturing

Healthcare

BFSI

Why SGA

Full Service

End-to end project scoping and execution

Domain Expertise

B2B, B2C expertise across technology, financial services, healthcare, consumer goods, etc.

Global Panel Access

75+ markets across Americas, EMEA, Asia-Pacific, and Middle East

Digital Approach

Fast and accurate

Technology First

Industry leading tools and software

Premium Quality

Multi-modal quality assurance

Flexible Engagement

Ad-hoc, long-term contract, FTE models

Multilingual

40+ global languages

Transparency

100% recordings and live barge-in facility

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Who We Work With

Corporates

Insights that enhance understanding of current and target markets

Technology and Management Consultants

Opinion pieces and thought leadership collateral

Market Research Firms

Key insights that drive strategic inputs for end-clients

Boutique Research Firms

Sector experts across BFSI, Healthcare, Technology, Media and Entertainment

Corporates

Insights that enhance understanding of current and target markets

Technology and Management Consultants

Opinion pieces and thought leadership collateral

Market Research Firms

Key insights that drive strategic inputs for end-clients

Boutique Research Firms

Sector experts across BFSI, Healthcare, Technology, Media and Entertainment

Insights

White Papers

ATxSG BroadcastAsia 2024: Key Trends

ATxSG is one of the leading technology conferences in Asia-Pacific with two primary focus avenues, i.e., BroadcastAsia and CommunicAsia, with close to...

White Papers

NAB 2024 Key Trends

SG Analytics (SGA)’s media and broadcast research & consulting team surveyed 13 vendors attending the 2024 NAB Show in Las Vegas in April 2024....

Whitepaper - ESG-M&E - Sustainable Media

White Papers

A Shift toward Sustainable Media Consumption Imminent

Short description & Key Takeaways for the website: There are roughly 500+ OTT TV & video services globally with 6.3bn users worldwide generating...

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CASE STUDIES

Unlocking Strategic Insights: How SGA Conducted Primary Research to Uncover Product Innovation

SGA Helped a Leading Pharmaceutical Innovator to Understand the Disease Landscape for a Rare Indication in the US

SGA Helped a Leading Biotechnology Company With Continuous Monitoring of the Competitive Landscape in Pulmonary Arterial Hypertension(PAH)

Delivered a Comprehensive Market Assessment for a US-based Biotechnology Company

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Talk To Our Experts

Let us introduce you to a selection of experts who bring best practices of success in research and consulting to help enable faster, smarter decisions.

Sabyasachi Guha

VP- Research

Parth Arora

VP - Market Research

Arti Saproo

AVP - Primary Research

Ekta Chatwani

Manager - Research

Nandakumar Premchand

SVP - Market Research

Avinash Kumar

Sr. Manager - Market Research

Rahul Chakraborti

Sr. Manager - Market Research

Talk to our Experts

Let us introduce you to a selection of experts who bring best practices of success in research and consulting to help enable faster, smarter decisions.

Sabyasachi Guha

VP- Research

Parth Arora

VP - Market Research

Arti Saproo

AVP - Primary Research

Ekta Chatwani

Manager - Research

Nandakumar Premchand

SVP - Market Research

Avinash Kumar

Sr. Manager - Market Research

Rahul Chakraborti

Sr. Manager - Market Research

Provide tailored market research solutions by understanding the business problem, designing the right research approach, and presenting actionable insights.