Market Research Services

Gain actionable insights into product, technology, customers, competition, and marketplace to make data-driven decision for your business

Quantitative &Qualitative Market Research Solutions That Provide Exclusive Insights For Business Transformation

Our market research services help businesses identify growth opportunities and build a competitive strategy based on deep understanding of customers and the overall marketplace. Unlike other market research firms, we employ a robust, comprehensive market research strategy to ensure maximum research coverage. Our quantitative and qualitative market research services involve the application of the right methodologies across primary and secondary sources to gather market intelligence. Our sector experts and consultants excel at reading the fine print from underlying data to generate custom market research data and actionable insights. Finally, as part of our market research solutions we deploy advanced BI & visualization techniques to highlight our findings.

Who We Work With

Who We Work With

Who We Work With

Corporates

Insights that enhance understanding of current and target markets

Technology & Management Consultants

Opinion pieces and thought leadership collateral

Market Research Firms

Key insights that drive strategic inputs for end-clients

Boutique Research Firms

Sector Experts across BFSI, Healthcare, Technology & Media & Entertainment

Why SGA

Multi-Lingual Capabilities

Multi-Lingual Capabilities

Multi-Lingual Capabilities

40+ languages covered
globally

40+ languages covered globally

Global Reach

Global Reach

Global Reach

50+ markets covered across Americas, EMEA and Asia-Pacific

Transparency

Transparency

Transparency

100% call recordings and live barge-in facility

Industry Expertise

Industry Expertise

Industry Expertise

Insights-based approach driven by sector expertise

Multi-Lingual Capabilities

Multi-Lingual Capabilities

Multi-Lingual Capabilities

40+ languages covered
globally

40+ languages covered globally

Global Reach

Global Reach

Global Reach

50+ markets covered across Americas, EMEA, and Asia-Pacific

Transparency

Transparency

Transparency

100% call recordings and live barge-in facility

Industry Expertise

Industry Expertise

Industry Expertise

Insights-based approach driven by sector expertise

What We Offer

Market Intelligence

SG Analytics

SGA’s market intelligence solutions are driven by primary research and data analytics to analyze the changing trends in the market environment. It keeps businesses updated with competitors' successes and strategies, which help in business policy formulation and forecasting. We assess market opportunities through advanced data analytics and data visualization capabilities. Our market intelligence helps organizations in becoming customer-centric, understanding the market demands and consumer opinions, collecting real-time relevant data, boosting upselling opportunities, reducing risks, increasing market share, and gaining a competitive advantage.

  • Experts in smart application of primary research methodologies including CATI, CAWI, face to face interviews, and FGD’s to gather market intelligence
  • Benefit from quantitative and qualitative market research approach across our primary and secondary research methodologies that benchmark your business against competition, assess disruptive technologies and products, and understand factors that drive consumer behavior
  • Tap into sector experts who can read the fine print from the underlying data, validate findings, and generate actionable insights
  • Advanced capabilities in data tabulation and visualization that highlight interesting patterns, trends, and correlation within your current and target markets

Business Strategy

SG Analytics

SGA specializes in building competitive strategies to achieve organizational goals, improve customer experience, attract new customers, and strengthen business performance. Our business intelligence consultants identify target markets by building a multi-channel marketing strategy based on continuous market assessment with key focus on costs, and differentiated products and services to drive business excellence. Business is not the same as it was before or as it would be tomorrow. So, we create business strategies that are flexible, adaptable, and anchored in up-to-date research.

  • Partner with SG Analytics' business consultants to identify target markets, explore the dynamics within these markets, and design multi-channel marketing plans as part of go-to-market strategy
  • Use advanced frameworks including the ANSOFF matrix to understand expansion options, explore domestic and overseas markets based on our assessment of product fitment, and plan acquisition and collaboration strategies
  • Consult our market research experts to integrate digitization into your business strategy, identify gaps, and harness latest technologies to understand customers and grow revenues
  • Assess the effectiveness of your sales and marketing strategy, enhance integration between sales and marketing teams, and discover how automation can improve the efficiency to your current processes