What we do > Market Research

Market Research Services

  • Gain actionable insights into product, technology, customers, competition, and marketplace to make data-driven decision for your business

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Quantitative & Qualitative Market Research Solutions That Provide Exclusive Insights For Business Transformation

Our market research services help businesses identify growth opportunities and build a competitive strategy based on a deep understanding of customers and the overall marketplace. Unlike other market research firms, we employ a robust, comprehensive market research strategy to ensure maximum research coverage. Our market research consulting involves the application of the right methodologies across primary and secondary sources to gather market intelligence. Our sector experts and consultants excel at reading the fine print from underlying data to generate custom market research data and actionable insights. Finally, as part of our market research solutions, we deploy advanced BI & visualization techniques to highlight our findings.

Market Research Solutions

What we offer

SGA’s market intelligence solutions are driven by primary research and data analytics to analyze the changing trends in the market environment. It keeps businesses updated with competitors' successes and strategies, which help in business policy formulation and forecasting. We assess market opportunities through advanced data analytics and data visualization capabilities. Our market intelligence helps organizations in becoming customer-centric, understanding the market demands and consumer opinions, collecting real-time relevant data, boosting upselling opportunities, reducing risks, increasing market share, and gaining a competitive advantage.
  • Experts in smart application of primary research methodologies including CATI, CAWI, face to face interviews, and FGD’s to gather market intelligence
  • Benefit from quantitative and qualitative market research approach across our primary and secondary research methodologies that benchmark your business against competition, assess disruptive technologies and products, and understand factors that drive consumer behavior
  • Tap into sector experts who can read the fine print from the underlying data, validate findings, and generate actionable insights
  • Advanced capabilities in data tabulation and visualization that highlight interesting patterns, trends, and correlation within your current and target markets

SGA specializes in building competitive strategies to achieve organizational goals, improve customer experience, attract new customers, and strengthen business performance. Our business intelligence consultants identify target markets by building a multi-channel marketing strategy based on continuous market assessment with key focus on costs, and differentiated products and services to drive business excellence. Business is not the same as it was before or as it would be tomorrow. So, we create business strategies that are flexible, adaptable, and anchored in up-to-date research.

  • Understand expansion options, examine domestic and overseas markets on the basis of our assessment of product fitment, and plan acquisition and collaboration strategies
  • Expert market research consultants help ingrain digitization into business strategy, identify gaps, understand customers, and boost revenue with the latest technologies
  • Assessment of sales and marketing strategy to enhance the integration of teams and harness the power of automation for increasing substantial efficiencies of current processes

Why SGA

Global Reach

50+ markets covered across Americas, EMEA, and Asia-Pacific

Transparency

100% recordings and live barge-in facility

Industry Expertise

Insights-based approach driven by sector expertise

Multi-lingual Capabilities

40+ languages covered globally

Who We Work With

Meet our experts

Let us introduce you to a selection of experts who bring best practices of success in research and consulting to help enable faster, smarter decisions.

Provide tailored research solutions by understanding the business problem, designing the right research approach, and presenting actionable insights.