Building Scalable Customer Experience in Today’s D2C Economy

Market Research

COVID-19 pandemic, and the disruptions it brought with it, has made D2C market highly competitive. Customer experience (CX) is one of the best ways for brands to stand out by shoring up long-term relationships with customers. Data-driven personalization is what will help organizations to increase customer engagement and retention. In the digital world, most D2C companies are drowning in customer data from various sources — behavioural data, financial data, demographic data, and several other sources of data. The key is having it all together in one place in an actionable way. 
Metadata is a critical aspect of modern business operations. It provides businesses with the ability to efficiently manage and organize their data, making it easier to locate and access information quickly. Metadata also allows companies to track their progress, identify trends, and make strategic decisions based on real-time insights.

Key Takeaways

  • Lack of standardization and data insufficiency is a key challenge among marketers to make best use of data generated from different channels
  • Application-driven and data-driven customer experience is priority for almost half of organizations (48%)
  • Metadata enrichment enables higher ROI, simplified Customer feedback analysis, wider reachability, and better competitive advantage

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