Whitepaper

NAB 2024 Key Trends

Market Research

SG Analytics (SGA)’s media and broadcast research & consulting team surveyed 13 vendors attending the 2024 NAB Show in Las Vegas in April 2024. The team attended the virtual pre-NAB briefings of three vendors to build primary trends shaping the connected media economy.

Key Takeaways

  • 61% of media enterprises showcased higher commitment levels toward integrating ESG into their business operations compared to automotive (59%) 
  • 74% of media enterprises have well-established ESG reporting & disclosures 
  • 93% of such enterprises have dedicated in-house ESG reporting & disclosure teams and departments

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