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ATxSG BroadcastAsia 2024: Key Trends

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ATxSG is one of the leading technology conferences in Asia-Pacific with two primary focus avenues, i.e., BroadcastAsia and CommunicAsia, with close to 15,000 attendees in 2024. We at SG Analytics have close to 20 media & broadcast technology vendor discussions and have observed the following three significant trends within the APAC market.

Key Takeways

  • Unified PaaS Content Supply Chain Offerings Gaining Momentum
  • M&E Cognitive Services 2.0 Era to Witness Surge across Professional Services-Led Deployments
  • Imminent Shift toward Tailored Customer Acquisition and Retention Strategy
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AIDataMedia & EntertainmentResearch ServicesTechTMT

About SG Analytics

SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.


Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.

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