Exploring The Uncertain Opportunity of Token-based Gaming in APAC

Market Research

Asia’s gaming market is becoming lucrative for global game developers. The growing market has attracted nonfungible token (NFT)-based games in the region. It has given birth to the ‘Play to Earn (P2E)’ concept, wherein people are playing token-based games as an earning option. The idea behind these games is that players can earn cryptocurrency or other digital assets as they progress through the game, which they can then sell or trade for real-world currency. People in the Philippines and Vietnam are highly active in such games.

Key Takeaways:

  • Fear, uncertainty, and doubt (FUD) are major challenges in token-based games.
  • Stringent regulations are hampering the promotion of blockchain games.
  • Technologies such as smart contracts, Game X Change, etc. are enhancing user experience and building trust in token-based gaming.

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