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Exploring the Uncertain Opportunity of Token-Based Gaming in APAC

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Asia’s gaming market is becoming lucrative for global game developers. The growing market has attracted nonfungible token (NFT)-based games in the region. It has given birth to the ‘Play to Earn (P2E)’ concept, wherein people are playing token-based games as an earning option. The idea behind these games is that players can earn cryptocurrency or other digital assets as they progress through the game, which they can then sell or trade for real-world currency. People in the Philippines and Vietnam are highly active in such games.

Key Takeways

  • Fear, uncertainty, and doubt (FUD) are major challenges in token-based games.
  • Stringent regulations are hampering the promotion of blockchain games.
  • Technologies such as smart contracts, Game X Change, etc. are enhancing user experience and building trust in token-based gaming.
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SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.


Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.

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