The increased consumption of digital media content in the wake of the pandemic has led to the rise of the era of contextual advertisements. A data-driven approach helps advertisers bring personalization and precision to their strategies. With viewers getting glued to their devices to binge-watch their favorite movie or series, advertisers are bringing in interesting changes in their ad target strategy. Owing to the development of streamlined and robust artificial intelligence (AI), contextual advertising is making a strong comeback.
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About SG Analytics
SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.
Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.