Whitepaper

OTT and the Media Broadcasting Industry

Market Research

With the disruptive advent of OTT platforms, audience viewing patterns and content consumption across the US are experiencing significant shift. Our study observed the emerging trends and the strategies that the media & broadcasting industry is adopting to stay relevant and competitive. 

This Whitepaper is based on a study conducted by SG Analytics

We conducted a primary and secondary research among consumers in the US to understand the customer behavior patterns and changes in the supply and demand scenarios. We surveyed a panel of 3000 respondents of the age group of 18-64 years, across the south, northeast, west, and midwest regions of USA. Read on to know more. Download the Whitepaper.

To know more...




Authors

Related Topics

SGA - M&E - Whitepaper - FAST Accelerator

White Papers

FAST Accelerator in Today’s Hybrid Monetization Era

Unified PaaS is set to become the new norm to help improve margins and reduce the total cost of ownership (TCO). FAST (free ad-supported streaming TV)...

SG Analytics Whitepaper B2B Payments

White Papers

B2B Payments: Is Cash Still a King or Now is the Time for...

The global B2B payments industry seems to be highly fragmented, with a lack of clear vendors holding the lion’s share in the market. The advent of new...

SG Analytics - Market Research - Intelligent Storage

White Papers

Intelligent Storage - Key to Business Innovation

Businesses and industries worldwide are experiencing a complex world that is characterized by the dispersal of new digital technologies. However, they are...

We bring comprehensive data driven insights to everyone, everywhere