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OTT and the Media Broadcasting Industry

AI

With the disruptive advent of OTT platforms, audience viewing patterns and content consumption across the US are experiencing significant shift. Our study observed the emerging trends and the strategies that the media & entertainment industry is adopting to stay relevant and competitive.

Key Takeways

This Whitepaper is based on a study conducted by SG Analytics We conducted a primary and secondary research among consumers in the US to understand the customer behavior patterns and changes in the supply and demand scenarios. We surveyed a panel of 3000 respondents of the age group of 18-64 years, across the south, northeast, west, and midwest regions of USA. Read on to know more. Download the Whitepaper.
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AIBroadcastDataMedia & EntertainmentOTTResearch ServicesTechTMT

About SG Analytics

SG Analytics (SGA) is a leading global data and AI consulting firm delivering solutions across AI, Data, Technology, and Research. With deep expertise in BFSI, Capital Markets, TMT (Technology, Media & Telecom), and other emerging industries, SGA empowers clients with Ins(AI)ghts for Business Success through data-driven transformation.


A Great Place to Work® certified company, SGA has a team of over 1,600 professionals across the U.S.A, U.K, Switzerland, Poland, and India. Recognized by Gartner, Everest Group, ISG, and featured in the Deloitte Technology Fast 50 India 2024 and Financial Times & Statista APAC 2025 High Growth Companies, SGA delivers lasting impact at the intersection of data and innovation.

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