With the disruptive advent of OTT platforms, audience viewing patterns and content consumption across the US are experiencing significant shift. Our study observed the emerging trends and the strategies that the media & broadcasting industry is adopting to stay relevant and competitive.
This Whitepaper is based on a study conducted by SG Analytics
We conducted a primary and secondary research among consumers in the US to understand the customer behavior patterns and changes in the supply and demand scenarios. We surveyed a panel of 3000 respondents of the age group of 18-64 years, across the south, northeast, west, and midwest regions of USA. Read on to know more. Download the Whitepaper.