Media solutions backed by deep industry knowledge and experience working with top Fortune 500 companies
We provide key data analytics offerings to Networks, OTT Apps, and Brand Agencies. We offer Be-spoke solutions to enable decision-making through actionable insights and recommendations. We cover the complete value chain of data-led decision-making by harnessing the power of data through Research, Analytics, and Data Science.
Our Impact
How We Conducted Analysis of YouTube Video Thumbnail Performance and Identified the Impact of Characters and Background on Click-Through Rates (CTR) for a Media Conglomerate
IMPACT
Our analysis shows that thumbnail images play a significant role in convincing people to watch a video. Having a specific character in the thumbnail has a significant impact on whether people decide to watch a particular video.
How We Helped in Enhancing Social Media Content Performance and Provided Insights on Improving the Promotional Strategy
IMPACT
Our analyses allowed the client to make informed decisions, resulting in improved content promotions, leading to better outcomes and staying ahead of the competition
Client Testmonials
SG Analytics helped us to save a significant amount annually by implementing ML-based automated classification to predict remediation classes basis content of the customer feedback.
Automation of monthly and weekly analysis of key business metrics helped the business take timely decisions and saved significant manual intervention.
Head, Data Analytics
A leading American Channel
SGA helped us to build an in-house BI Visualization platform for their social media listening which reduced the manual efforts of aggregating, harmonizing and measuring text-based social media content to drive audience engagement.
The solution also enabled various stakeholders to improve content strategy, determine the best time to post and identify influencers who are sharing their posts on specific platforms.
Director, Data Science
A leading Media Conglomerate
SG Analytics with their expertise in building strong and scalable data pipelines in our ecosystem is highly regarded by Decision Sciences teams across the group.
Over the past few years my team has managed over 30 data engineers from SGA and the high consistency in their work and profiles has proven very valuable (in a very dynamic and very challenging job market).
Director
A global media and entertainment company
What Makes Us Different?
Our solutions have created an impact across the clients by helping in saving costs, improving content performance, reducing consumer complaints, increasing content viewership, and a lot more. We offer services to improve content feedback, consumer complaints, competitive intelligence, content in-demand analysis, audience sentiment, and emotions, and trailer/teaser performance across Linear and OTT.
We are focused on giving powerful yet simplified solutions that help in creating a direct impact for businesses.
Industry Segments
Our Media & Entertainment specific accelerators enable
our customers with actionable insights
for better decisions on Content, Marketing & Customer acquisition
Our Media Offerings
We support M&E firms across platforms and channels, with advanced analytics & insights, data engineering and research
Industry Trends
FAST Accelerator in Today’s Hybrid Monetization Era
Unified PaaS is set to become the new norm to help improve margins and reduce the total cost of ownership (TCO). FAST (free ad-supported streaming TV) channels have experienced an average household reach of 20% in the US. Although this is almost a third of overall household reach as compared to subscription video-on-demand (SVOD) services, there has been exponential growth in new FAST channel launches in the past 24-36 months. This rise of FAST will be crucial for both content owners and...
Emerging Trends in Media and Entertainment Industry in 2023
While 2021 was a year of uncertainty due to disruptions in public health, supply chains, and geopolitics, 2022 witnessed a slower pace of things getting back to normal. However, amidst all this unpredictability, businesses have been able to gain greater clarity around the overall market trends and the forces that are driving growth.
Data Analytics in Media & Entertainment Industry: 2023 Trends
How frequently did you hear the comment "I guess I have seen everything on Netflix" during the harshest COVID-19-induced lockdowns?
One positive development in what was generally a challenging year for the global entertainment and media sector was the rise in popularity of movie and television material streamed over the...
Building a Data-Driven Content Strategy for M&E Industry in the OTT Age
OTT platforms might overthrow Linear TV to become content-consumption supreme. However, the major challenge the two face in acquiring content remains identical – the inability to fully incorporate data in their content strategy. To overcome this, SG Analytics proposes a new and modern solution in this white paper: a data-driven content strategy that combines industry-relevant data from all directions with rigorous data analysis to produce actionable...
White Papers
Exploring The Uncertain Opportunity of Token-based Gaming...
Asia’s gaming market is becoming lucrative for global game developers. The growing market has attracted nonfungible token (NFT)-based games in the...
White Papers
Wi-Fi 7: Redefining Wireless Connectivity
The imminent launch of Wi-Fi 7 heralds a new era in wireless connectivity, offering a theoretical maximum throughput of 40 Gbps, four times faster than its...
White Papers
Role of Analytics in Making Better Content Decisions
In today's digital world, viewers hold the power in business. It is all about presenting consumers with the best offering, about them dictating the...
CASE STUDIES