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Data Analytics Services & Solutions

  • We leverage data using our data analytics services and solutions, which enables our clients to make informed decisions to meet their business goals. We create machine learning ML-powered models and frameworks and fine-tune decision-making models by coordinating them with our clients business objectives.

Blogs | How is the Media and Entertainment Industry Leveraging Big Data Analytics for Disruptive Growth?

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SG Analytics data analytics services drive data-driven business goals

As a data analytics firm, we are experts across the entire data lifecycle and strive toward making your data speak through our data analytics services and solutions. 

Laying a Strong Foundation for a Data Analytics Consulting Company 

At SGA, the four strong pillars of data and analytics strategy and insights form the foundation of the data analytics ecosystem.

Each of the four pillars is built interdependently to extract value from the data and drive business objectives efficiently.

  • 1st pillar is what makes analytics a potent tool for producing insights. We gather, assemble, and assimilate data and gain knowledge from it.
  • 2nd pillar is business intelligence and reporting, where we specialize in developing real-time, scalable, and low-maintenance performance dashboards that are user-centric.
  • 3rd pillar focuses on giving smart insights so that value may be delivered with the help of agility and customer-centricity.
  • 4th pillar is where we help you to make quick yet effective decisions using advanced analytics to identify ideal target customers and predict customer behaviors with personalized offerings. 
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Data analytics consulting services

What we offer

At SGA, we create and maximize our client’s monetizable data assets by building advanced ML models using relevant data in different contexts as per our clients’ domains like BFSI, Media and Entertainment, Technology, and Manufacturing.

  • Our advanced data architectures, along with analytics support, help in mining large enterprise data and generating actionable insights for better decision-making. 
  • We apply advanced analytical models and visualizations to data marts for faster and more efficient insight generation and prediction. 
  • We build advanced predictive analytics frameworks for sales, marketing, and campaign effectiveness. 

  • We create insight frameworks using advanced AI/ML to enable monetization of the data and business intelligence assets that can be consumed by various consumers of the marketplace.

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In order to truly leverage our marketing initiatives, we need to think beyond just measuring the effectiveness of the marketing activities. It is also fundamental to understand the competition’s behaviors and examine the latest channels and innovative technologies that can be leveraged.
SG Analytics is a leading marketing analytics practitioner and partner of Fortune 500 companies, bringing together the best of market research and marketing analytics to measure, optimize and innovate, helping companies accelerate growth.

  • Predict ROI and measure the effectiveness of marketing spends
  • Understand market trends and consumer sentiments with critical insights generated from social media data
  • Realize the most effective marketing channels by developing and enhancing multi-channel attribution models
  • Generate a “360-degree” view of consumer behavior to launch personalized campaigns and offers
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In order to truly leverage our marketing initiatives, we need to think beyond just measuring the effectiveness of the marketing activities. It is also fundamental to understand the competition’s behaviors and examine the latest channels and innovative technologies that can be leveraged.
SG Analytics is a leading marketing analytics practitioner and partner of Fortune 500 companies, bringing together the best of market research and marketing analytics to measure, optimize and innovate, helping companies accelerate growth.

  • Predict ROI and measure the effectiveness of marketing spends
  • Understand market trends and consumer sentiments with critical insights generated from social media data
  • Realize the most effective marketing channels by developing and enhancing multi-channel attribution models
  • Generate a “360-degree” view of consumer behavior to launch personalized campaigns and offers
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Converting prospects to customers is no longer an art. SGA's Sales Analytics solutions and services are custom-designed to supercharge your sales teams into an efficient selling machine. Our solutions help you visualize and track all sales activities that lead up to conversions. We also bring in our research and analytics expertise to identify growth opportunities and build incentive plans that bring the best out of your sales teams.

  • Optimize Salesforce usage and territory management strategies to get the best out of sales teams
  • Forecast markets and sales potential accurately for better outreach and coverage
  • Analyze the performance of sales teams and design incentives that maximize productivity and returns
  • Track and measure the performance of sales teams across products and segments to optimize sales costs
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We collect data from disparate sources to stitch it together in a unified format for better analysis of data. Our data aggregation solutions impart consistency by using clear, pre-defined processes to collect & manage data across the data cycle.

  • Collect structured as well as unstructured data from various primary and secondary sources
  • Create data master and ensure data in golden source complies with regulatory requirements
  • We input data into the relevant databases and automate data ingestion where possible
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In this data-driven world, companies are compelled to harness the true potential of data to derive new insights and make effective decisions. This is where our data engineering services and solutions are instrumental in helping our clients make the best of unrealized opportunities. 

  • We use product holding data, collection operation data, and collectors’ notes to build models, to enhance the predictive ability of the models. 
  • We manage structured and unstructured data using natural language processing (NLP)-based algorithms.  
  • We implement appropriate end-to-end data ingestion to data enrichment processes across domains using our data analytics & engineering solutions.
  • We provide automated data ingestion and integration solutions across multiple sources to build a data lake.
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Every modern-day business generates a gigantic volume of data. SGA, with its expert data analytics services and solutions, helps these organizations to fuel their analytics projects and generate real-time reports, insights, and recommendations. 

SGA’s approach to business intelligence is driven by our client requirements. 

  • Our solutions team interacts with each of our client’s stakeholders to understand the challenges, pain points, business goals, and existing architecture. 
  • We aim to provide scalable and cost-effective solutions for near-future growth.
  • We aim to equip organizations with data, and, hence, we provide end-to-end services from engineering the data in the cloud to processing data, performing advanced analytics, creating deep learning models, and visualizing it for the organizations to recognize their trends and weaknesses and plan accordingly.
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The evolution of the web or the world wide web and the availability of large amounts of data within organizations has pushed them toward intelligent data-driven techniques for effective decision-making. This has led organizations to adopt ML as an aid to learn from the available data and make intelligent decisions.

  • We provide insights to businesses by leveraging the data and conducting analysis as per the business requirements to enable better decision-making.
  • We provide consumer insights by analyzing social media interactions across various platforms. Our strength lies in catering to M&E and BFSI clients. 
  • Using ML to analyze the new customers and fit them into a persona to customize relevant products or marketing strategies to improve customer acquisition and conversion rates.
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Why SGA

Deep Domain Expertise

Our services span from data strategy creation to a future-ready data architecture with deep-domain expertise.

A Full-Service Suite

We offer a full-service suite for software development, product testing, and enhancement which can be leveraged to accelerate the product's go-to-market.

Insights Driven Outcome

Through our AI/ML applications and reporting engagements, we deliver impactful insights.

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Who We Work With

Insights

Role of Data Analytics in media entertainment

White Papers

Role of Analytics in Making Better Content Decisions

In today's digital world, viewers hold the power in business. It is all about presenting consumers with the best offering, about them dictating the...

White Papers

How Can You Improve Your Content Promotions on Social...

Social media is an influential medium to promote a brand's product or service. Social media platforms allow users, whether individuals, influencers, or...

media and entertainment services

White Papers

Engaging Your Viewers With ‘Context’

The increased consumption of digital media content in the wake of the pandemic has led to the rise of the era of contextual advertisements. A data-driven...

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CASE STUDIES

We Enhanced Our Client’s Pre-/Post-merger and Acquisition Performance Tracking, Boosting Its Effectiveness

How We Conducted Analysis of YouTube Video Thumbnail Performance and Identified the Impact of Characters and Background on Click-Through Rates (CTR) for a Media Conglomerate

How We Leveraged Sentiment Analysis to Analyze the Voice of Customers for Clients & Gain a Comprehensive Understanding of Competitor's OTT Content

How We Helped in Enhancing Social Media Content Performance and Provided Insights on Improving the Promotional Strategy
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Talk to our Experts

We bring you a team of experienced data analytics experts with best-in-class expertise in data management, engineering, and visualization.

Rohit Ratkal

VP - Data Analytics

Ambrose Wong

AVP - Data Engineering

Pradeep Kumar

AVP - Data Engineering

Nagmani Sinha

AVP - Data Analytics for Media and Entertainment

Use our data analytics & management solutions to generate new insights and define data-driven strategies for your business growth.