Use data management & analytics and data science to discover new insights and define strategies for business growth
Data Governance
Data Governance
Data Engineering
Data Engineering
BI & Visualization
BI & Visualization
Data Science
Data Science
Marketing Analytics
Marketing Analytics
Customer Analytics
Customer Analytics
Sales Analytics
Sales Analytics
Competitive Intelligence Analytics
Competitive Intelligence Analytics
Big Data Analytics Consulting Services & Solutions That Help Solve Complex Business Problems
Our data management & analytics capabilities and research skills bring together context and data to generate meaningful business insights. We are one of the leading data analytics consulting services companies offering marketing analytics, customer analytics, research analytics, sales analytics, and other data analytics services under one umbrella.
As one of the top big data companies, we help businesses realize the true potential of their data through our data management & analytics services, helping them make crucial business decisions.
Delivering Meaningful Insights With Data Management & Analytics Services And Solutions
Big Data Analytics Consulting Services & Solutions That Help Solve Complex Business Problems
Our data management & analytics capabilities and research skills bring together context and data to generate meaningful business insights. We are one of the leading data analytics consulting services companies offering marketing analytics, customer analytics, research analytics, sales analytics, and other data analytics services under one umbrella.
Delivering Meaningful Insights With Data Management & Analytics Services And Solutions
As one of the top big data companies, we help businesses realize the true potential of their data through our data management & analytics services, helping them make crucial business decisions.
Who We Work With
Who We Work With
CMO's & Marketing Decision Makers
We form the foundation for data-driven decision making.
Chief Digital Officers
We create digital and IoT roadmaps to create hyper-personal consumer experiences.
Sales Leaders
Our targeted sales solutions deliver higher RoI.
Supply Chain Leaders & Decision Makers
We help you cut the slack and create better processes and precedents.
Why SGA
Why SGA
Watch Us Talk Data
What We Offer
Data Governance
At SG Analytics, we enable data stewardship that provides robust practices and industry-efficient processes to empower data intelligence and forge ahead with data-driven and data-centric decision-making.
- Upgrade the integrity and quality of your data with data matching and enrichment to drive operational efficiency and digital growth
- Proactive data asset regulation and data management to assure security, privacy, and compliance
- Merge data catalog and data literacy to enhance strategic efficiency and accelerate customer satisfaction
- Optimize data consistency and tactical remediation through automation and data de-duplication
Data Engineering
Data analytics solutions that offer a holistic approach to data engineering and enterprise test data management that covers all the technical drivers required to fully capitalize on your enterprise data resources.
- Build data ingestion pipelines that move streaming data and batched data from pre-existing databases, different sources, and data warehouses to a data lake
- Perform data ingestion using most performant and scalable data ingestion commercial platforms or using a combination of open stack
- Data stitching for SQL and noSQL databases
- Develop data pipelines, either from scratch or by using the services provided by major cloud platform vendors
- Data pipeline automation using tools such as PySpark, Data Bricks, Snowflake
- Manage unstructured data using NLP-based algorithms
- Information mining and document/search stores (BERT, knowledge graph-based taxonomies)
BI & Visualization
Business Intelligence solutions, such as data discovery, data reporting, and data visualization, lie at the core of an organization’s ability to consume data and make valuable decisions. SG Analytics’ Business Intelligence and Visualization services help organizations make accurate and actionable data available at the fingertips of various stakeholders.
- Managed reporting services: Expertise in developing and deploying BI and data reporting solutions on leading platforms including Tableau, QlikView, PowerBI, Looker, Oracle, and Microstrategy
- Dashboards and visualization: Expertise in developing dashboards to assist decision-making by encapsulating large volumes of data in intuitive graphical storyboards and creating visualizations that collate and display large amounts of information in simple and accessible formats
Data Science
Regardless of where you are in your data and analytics journey, we can partner with you to help you derive value from your data at an industrialized scale with compelling adoption rates. As a leading provider of data management & analytics services and solutions, SGA provides services covering the whole spectrum of analytics work done in an organization, from insights and modeling to ML and AI.
- Predictive Analytics: Make use of structured and unstructured data to predict future events, e.g. a preference, trends, customer attrition, next-best action, impact of customer engagement, viral events, etc.
- Machine Learning: Use the latest algorithms to derive value from complex and big data, e.g. recommender systems, dynamic pricing, etc.
- Forecasting: Improve operations and planning through demand, sales and shipment forecasting, forecasting customer conversions (freemium to premium), etc.
- Text Analytics & NLP: Draw meaningful insights from text data, e.g. conversation themes, topics, sentiment, content enrichment, customer satisfaction (CSAT), etc.
- Optimization: Realize optimal revenue, margin, or cost in a given decision framework, e.g. maximize marketing reach, resource optimization, and assortment optimization
Marketing Analytics
In order to make the most of your marketing initiatives, we need to think beyond merely measuring the effectiveness of one's marketing activities. The need to understand the competitor's behavior along with the latest channels and innovations to capitalize on is equally important.
As a leading Marketing Analytics practitioner and partner to Fortune 500 companies, SGA brings together the best of market research and marketing analytics to measure, optimize, and innovate to help companies succeed.
- Measure effectiveness of marketing spends and predict return on investments
- Generate insights from social media data to understand consumer sentiments and market trends
- Develop and enhance multi-channel attribution models to identify the most effective marketing channels
- As one of the leading data analytics companies, SGA helps in generating a ‘360-degree’ view of customer behavior and launching personalized offers
Customer Analytics
Life in a digital world has resulted in a spurt of choices and reduced attention spans. Companies that understand what customers truly want and make their decision-making journeys relevant, will maximize their revenues and customer delight.
As a leading Customer Analytics provider, SGA helps clients recognize their customers' journeys and lifetime values, and deploy advanced analytics solutions to fine tune offers and refine marketing initiatives.
- With the help of our data analytics research team, identify, acquire, and retain customers to improve profitability
- Understand customers’ behavior better and use segmentation for better targeting
- Hyper-personalize your offerings to improve customer engagement and get better returns on your investments
- Know who your best customers are
Sales Analytics
Converting prospects to customers is no longer an art. SGA's Sales Analytics solutions and services are custom-designed to super charge your sales teams into an efficient selling machine. Our solutions help you visualize and track all sales activities that lead up to conversions. We also bring in our research and analytics expertise to identify growth opportunities and build incentive plans that bring the best out of your sales teams.
- Optimize Salesforce usage and territory management strategies to get the best out of sales teams
- Forecast markets and sales potential accurately for better outreach and coverage
- Analyze performance of sales teams and design incentives that maximize productivity and returns
- Track and measure performance of sales teams across products and segments to optimize sales costs
Competitive Intelligence Analytics
Get competitive insights on voice of customer and customer satisfaction by exploring SGA’s competitive intelligence analytics – a one stop machine learning-enabled solution that layers natural language processing to convert unstructured text into readable customer voice
- Facilitates deep dive into key drivers of consumer satisfaction to take course corrective actions for curbing potential customer churn
- Measures customer sentiments to improve specific product features or service components and drive advocacy for your brand
- Intuitive visualizations and self-service user interface power tactical decisions across business functions
- With feature & service benchmarking, drive decisions on feature launches/upgrades and service improvements for product marketing and engineering teams
- Top trending topics include driving content strategies for marketing and communication
- Under targeted customer segmentation, enhance sales intelligence by procuring competitive intelligence across industry verticals (IT, Manufacturing, CPG/Retail, Healthcare, etc.) and business group (large enterprises, SMBs)-wise customer segments
