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Customer Analytics Services

Analytics to acquire, engage, and retain your customers

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Customer analytics consulting to accelerate your business growth

As today’s consumers have access to information, markets, and networks, it is becoming increasingly complex for businesses to gather customer insights and analytics in order to understand their target market and its ever-evolving purchasing behaviour. By creating sophisticated customer analytics models and developing relevant customer acquisition and customer retention strategies, SG Analytics – a top consumer analytics solutions company enables businesses to understand their customers and their requirements, leading to high-value customer retention.

As one of the leading and well-known customer data analytics companies providing customer analytics consulting, we help marketers and brands formulate consumer engagement strategies to humanize brands and enable personalized customer services.

Customer analytics solution

What We Offer

SGA helps you not only understand who your customers are but also assess the journeys that will enable you to partner with them at crucial decision points to maximize your revenue and customer delight.

  • CLTV models: Leverage capabilities in CLTV modeling to predict who your best customers will be and understand who your best customers are, enabling you to unlock the optimal value of your customers
  • Customer migration: Understand customer behavior over a period of time and develop a framework to predict future customer behavior and movement across segments

Acquiring new customers is all about creating the right strategy and campaigns that either address a need or create aspirations with your product and service. SGA helps you craft the right mix and further assists in instilling customer loyalty.

  • Customer acquisition strategies: From highly customized services to campaigns and promotions, SGA’s customer analytics services enable businesses to identify what customers are most likely to respond to and develop an effective customer acquisition strategy
  • Customer retention strategies/models: Gain a deeper understanding of customers to identify and model motives and factors that endear them to your products and services

Pitching the right product and service to the right customer is the key to ensuring revenue growth. SGA’s Customer Segmentation Analytics enables crafting such campaigns to help measure the right signals for differentiated messaging.

  • Customer segmentation: Analyze and segment customers based on behavior, preferences, demographics, and purchasing patterns
  • Behavioral analytics: Discover the causes and variables that influence customer behavior

SGA’s customer analytics consulting services enable long-term revenue growth by not only helping you acquire and retain customers but also helping you identify allied products and services that will keep the customers engaged within your ecosystem.

  • Hyper-personalization: Devise strategies that help you deliver personalized products and services to your customers
  • Cross-sell and upsell: Generate and implement cross-sell and upsell tactics that deepen consumer engagement and generate better returns on your investment
  • Use customer journey analytics and find paths that lead to the desired action to drive engagement

Why SGA

Deep Customer Insights

Obtain deep customer understanding to identify the factors that attract customers to your products and services

Personalization

Formulate strategies that enable businesses to target customers with hyper-personalized products and services

Segmentation

Assess customer behavior, preferences, demographics, and purchasing patterns for efficient segmentation

Advanced Technology

Predict the right target audience with our advanced capabilities in CLTV modeling, enabling businesses to decipher true customer value

Who We Work With

Insights

media and entertainment services

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Meet our experts

We bring you a team of experienced data analytics experts with best-in-class expertise in data management, engineering and visualization.

We enable 360˚ analytics to acquire, engage, and retain your customers.