Customer Analytics Services

Analytics to acquire, engage, and retain your customers

Powerful Customer Insights And Analytics Solutions That Accelerate Business Growth

As today’s consumers have access to information, markets, and networks, it is becoming increasingly complex for businesses to gather customer insights and analytics in order to understand their target market and its ever-evolving purchasing behaviour. By creating sophisticated customer analytics models and developing relevant customer acquisition and customer retention strategies, SG Analytics – a top consumer analytics solutions company enables businesses to understand their customers and their requirements, leading to high-value customer retention.

As one of the leading and well-known customer data analytics companies providing customer analytics services & solutions, we help marketers and brands formulate consumer engagement strategies to humanize brands and enable personalized customer services.

Why SGA

Behavioral insights and consumer-needs analysis

Behavioral insights
and consumer-
needs analysis

Behavioral insights and consumer-needs analysis

Personalization based on consumer analysis

Personalization
based on
consumer analysis

Personalization based on consumer analysis

Analytics to discover market trends

Analytics to
discover market
trends

Analytics to discover market trends

Why SGA

Behavioral insights and consumer-needs analysis

Behavioral insights
and consumer-
need analysis

Behavioral insights and consumer-need analysis

Personalization based on consumer analysis

Personalization
based on
consumer analysis

Personalization based on consumer analysis

Analytics to discover market trends

Analytics to
discover market
trends

Analytics to discover market trends

Behavioral insights and consumer-needs analysis

Behavioral insights
and consumer-
need analysis

Behavioral insights and consumer-need analysis

Personalization based on consumer analysis

Personalization
based on
consumer analysis

Personalization based on consumer analysis

Analytics to discover market trends

Analytics to
discover market
trends

Analytics to discover market trends

Behavioral insights and consumer-needs analysis

Behavioral insights
and consumer-
need analysis

Behavioral insights and consumer-need analysis

Personalization based on consumer analysis

Personalization
based on
consumer analysis

Personalization based on consumer analysis

What We Do

Understanding the customer

SG Analytics

SGA helps you not only understand who your customers are, but also assess their journeys that will enable you to partner with them at crucial decision points to maximize your revenue and customer delight.

  • CLTV models: Leverage capabilities in CLTV modeling to predict who your best customers will be and understand who your best customers are, enabling you to unlock the optimal value of your customers
  • Customer migration: Understand customer behavior over a period of time and develop a framework to predict future customer behavior and movement across segments

Customer Acquisition and Retention Modeling

SG Analytics

Acquiring new customers is all about creating the right strategy and campaigns that either address a need or create aspirations with your product and service. SGA helps you craft the right mix and further assists in instilling customer loyalty.

  • Customer acquisition strategies: From highly customized services to campaigns and promotions, SGA’s customer analytics services enable businesses to identify what customers are most likely to respond to and develop an effective customer acquisition strategy
  • Customer retention strategies/models: Gain a deeper understanding of customers to identify and model motives and factors that endear them to your products and services

Customer Segmentation and Behavioral Analytics

SG Analytics

Pitching the right product and service to the right customer is the key to ensuring revenue growth. SGA’s Customer Segmentation Analytics enables crafting such campaigns to help measure the right signals for differentiated messaging.

  • Customer segmentation: Analyze and segment customers based on behavior, preferences, demographics, and purchasing patterns
  • Behavioral analytics: Discover the causes and variables that influence customer behavior

Consumer Engagement

SG Analytics

SGA enables long term revenue growth by not only helping you acquire and retain customers, but also helping you identify allied products and services that will keep the customers engaged within your ecosystem.

  • Hyper-personalization: Devise strategies that help you deliver personalized products and services to your customers
  • Cross-sell and upsell: Generate and implement cross-sell and upsell tactics that deepen consumer engagement and generate better returns on your investment
  • Use customer journey analytics and find paths that lead to a desired action to drive engagement