What We Do > Data Analytics Services > Marketing Analytics Services

Marketing Analytics Services

Using data to power your brand and business growth

Blogs | A Brave New World – Fascinating Real-Life Applications of Data Analytics

Customized marketing analytics consulting to power growth and improve ROI

In today’s connected and competitive marketplace, establishing a brand successfully and growing sales consistently and profitably can be a challenge. As a leading marketing analytics services & solutions company, SGA’s unique combination of marketing expertise generates insights that can enhance brand image and propel sales growth. Our innovative marketing analytics services such as social media analytics and web analytics enable you to understand market dynamics, identify new opportunities, and create an effective data-driven marketing strategy.

As one of the leading marketing analytics consulting firms, our consultants will help you capitalize and expand into new markets seamlessly. As an established marketing analytics firm, we make it simple for businesses to optimize new product launches and go-to-market strategies, comprehend the competitive landscape and improve salesforce performance.

marketing analytics consulting firms

What We Offer

Through our marketing analytics consulting services, we enable our clients to apply ML-driven algorithms to help define optimal offline & online marketing plans and target the right customers for your brand, and measure ROI.

  • Marketing ROI: Analyze return on investment of marketing spend for more efficient resource allocation
  • Market segmentation: Use rigorous customer segmentation techniques and targeting tools for better brand positioning
  • Marketing campaign effectiveness: Use marketing analytics to measure and optimize campaigns to target the right customers and maximize returns

Our Social Media Listening and Monitoring solutions not only process the gargantuan data generated at lightning speeds but also help gain the right signals from all the noise. We help you identify the right trends for your brand to piggyback on for maximum gains.

  • Capture social media data: Identify and extract relevant social media data for business insights
  • Sentiment analysis: Gauge consumer satisfaction and sentiment to improve products or services

Our solutions help you derive the maximum bang for your marketing buck through optimal spend allocations across the most effective marketing channels. If you are online, we specialize in building the right models and strategies that will convert visitors to paying customers.

  • Market mix modeling: Optimize spending and estimate the impact of various marketing tactics through multi-channel market mix models
  • Conversion modeling: Build models to identify and convert site visitors into paying customers and improve conversion rates
  • Comparative marketing analytics: Perform comparative analyses of different marketing channels and optimize your marketing budgets

Why SGA

Better Positioning

Enhance brand positioning with targeting tools and precise customer segmentation techniques

Sentiment Analysis

Assess consumer satisfaction and sentiment for improving products or services

Improved Conversions

Improve conversion rates by converting website visitors into paying customers through conversion models

Who We Work With

Insights

media and entertainment services

White Papers

Engaging Your Viewers With ‘Context’

The increased consumption of digital media content in the wake of the pandemic has led to the rise of the era of contextual advertisements. A data-driven...

COVID Tech Tango

White Papers

The COVID Tech Tango- Sparks Flying but Wheres the Money Headed?

SG Analytics conducted a survey of 200 key IT decision-makers in the US across the Banking and Financial Services, Healthcare, Retail, and TMT sectors to...

OTT platforms

White Papers

OTT and the Media Broadcasting Industry

With the disruptive advent of OTT platforms, audience viewing patterns and content consumption across the US are experiencing significant shift. Our study...

Meet our experts

We bring you a team of experienced data analytics experts with best-in-class expertise in data management, engineering and visualization.

We use data to power your brand with the best analytics that you can find.