Marketing Analytics Services

Using data to power your brand and business growth

Customized Marketing Analytics Consulting to Power Growth & Improve ROI 

In today’s connected and competitive marketplace, establishing a brand successfully and growing sales consistently and profitably can be a challenge. A leading marketing analytics services & solutions company, SG Analytics’ unique combination of marketing expertise generates insights that can enhance brand image and propel sales growth. Our innovative marketing analytics services like social media analytics and web analytics enable you to understand market dynamics, identify new opportunities and create an effective data-driven marketing strategy.  

As one of the leading marketing analytics companies, our marketing insights consultants will help you capitalize and expand into new markets seamlessly. An established marketing analytics firm, we make it simple for businesses to optimize new product launches and go-to-market strategies, comprehend the competitive landscape and improve salesforce performance. 

Why SGA ?

INDUSTRIES WE SERVE

Marketing Effectiveness

  • Marketing ROI: Analyze return on investment of marketing spend for more efficient resource allocation
  • Market segmentation: Use rigorous customer segmentation techniques and targeting tools for better brand positioning
  • Marketing campaign effectiveness: Use marketing analytics to measure and optimize campaigns to target the right customers and maximize returns
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Social Media Listening and Monitoring

  • Capture social media data: Identify and extract relevant social media data for business insights
  • Sentiment analysis: Gauge consumer satisfaction and sentiment to improve products or services
  • Social media analytics: Analyze social media conversations and generate consumer insights using tools and techniques like Natural Language Processing and text mining
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Multi-channel Attribution and Modeling

  • Market mix modeling: Optimize spend and estimate the impact of various marketing tactics through multi-channel market mix models.
  • Conversion modeling: Build models to identify and convert site visitors into paying customers and improve conversion rates
  • Comparative marketing analytics: Perform comparative analyses of different marketing channels and optimize your marketing budgets
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360-degree Customer View

  • Single unified 360-degree customer view: Establish a single unified customer view that captures key metrics for marketing
  • Customer acquisition: Optimize customer acquisition and retention processes using lead conversion analysis, sales cycle analysis, and tailored, data-driven marketing strategy
  • Customer satisfaction: Promote customer satisfaction by minimizing touchpoints and increase customer lifetime value through advanced psychographic analyses and hyper-personalization
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WHAT OUR CLIENTS SAY

Senior Director

SGA is a great resource! The folks I work with are awesome! They understand the business, the data and our needs. I appreciate their quick turnaround and enjoy working with them!

Leading American Television Network

Director

SGA helped us to build an in-house solution for their social media reporting which reduced the manual efforts of aggregating, harmonizing and measuring text-based social media content to drive audience engagement. The solution also enabled various stakeholders to improve content strategy, determine the best time to post and identify influencers who are sharing their posts on specific platforms.

Top American Media Conglomerate

Cross Platform Analytics Lead

SG Analytics helped us save a significant amount annually by implementing ML-based automated classification to predict remediation classes basis content of the customer feedback. Automation of monthly and weekly analysis of key business metrics helped the business take timely decisions and saved significant manual intervention.​

Top American Television Network

Senior Director

SG Analytics helped us integrate and streamline the sales and marketing campaign data and create clear visibility into sales and marketing effectiveness, which in turn helped achieving higher conversion. Turnaround time to process sales reports across different groups reduced by 50-60% and also resulted in lower sales reporting cost by 60-70%.

Leading Canadian Multinational Media Conglomerate

Knowledge Center - Your Information Hub

Step ahead with actionable insights that empower growth.