Marketing Analytics Services

Using data to power your brand and business growth

Customized Marketing Analytics Consulting To Power Growth And Improve ROI

In today’s connected and competitive marketplace, establishing a brand successfully and growing sales consistently and profitably can be a challenge. As a leading marketing analytics services & solutions company, SGA’s unique combination of marketing expertise generates insights that can enhance brand image and propel sales growth. Our innovative marketing analytics services such as social media analytics and web analytics enable you to understand market dynamics, identify new opportunities, and create an effective data-driven marketing strategy.

As one of the leading marketing analytics consulting firms, our consultants will help you capitalize and expand into new markets seamlessly. As an established marketing analytics firm, we make it simple for businesses to optimize new product launches and go-to-market strategies, comprehend the competitive landscape, and improve salesforce performance.

Why SGA

Generate market insights

Generate market insights

Generate market insights

Customize to meet market demands

Customize to meet market demands

Customize to meet market demands

Develop unique brands

Develop unique brands

Develop unique brands

Why SGA

Generate market insights

Generate market insights

Generate market insights

Customize to meet market demands

Customize to meet market demands

Customize to meet market demands

Develop unique brands

Develop unique brands

Develop unique brands

Generate market insights

Generate market insights

Generate market insights

Customize to meet market demands

Customize to meet market demands

Customize to meet market demands

Develop unique brands

Develop unique brands

Develop unique brands

Generate market insights

Generate market insights

Generate market insights

Customize to meet market demands

Customize to meet market demands

Customize to meet market demands

What We Do

Marketing Effectiveness

SG Analytics

Through our marketing analytics consulting services, we enable our clients to apply ML-driven algorithms to help define optimal offline & online marketing plans and target the right customers for your brand and measure ROI.

  • Marketing ROI: Analyze return on investment of marketing spend for more efficient resource allocation
  • Market segmentation: Use rigorous customer segmentation techniques and targeting tools for better brand positioning
  • Marketing campaign effectiveness: Use marketing analytics to measure and optimize campaigns to target the right customers and maximize returns

Social Media Listening and Monitoring

SG Analytics

Our Social Media Listening and Monitoring solutions not only process the gargantuan data generated at lightning speeds, but also help gain the right signals from all the noise. We help you identify the right trends for your brand to piggyback on for maximum gains.

  • Capture social media data: Identify and extract relevant social media data for business insights
  • Sentiment analysis: Gauge consumer satisfaction and sentiment to improve products or services
  • Social media analytics: Analyze social media conversations and generate consumer insights using tools and techniques such as natural language processing and text mining

Multi-channel Attribution and Modeling

SG Analytics

Our solutions help you derive the maximum bang for your marketing buck through optimal spend allocations across the most effective marketing channels. If you are online, we specialize in building the right models and strategies that will convert visitors to paying customers.

  • Market mix modeling: Optimize spend and estimate the impact of various marketing tactics through multi-channel market mix models
  • Conversion modeling: Build models to identify and convert site visitors into paying customers and improve conversion rates
  • Comparative marketing analytics: Perform comparative analyses of different marketing channels and optimize your marketing budgets