Whitepaper
Market Research
Unified PaaS is set to become the new norm to help improve margins and reduce the total cost of ownership (TCO). FAST (free ad-supported streaming TV) channels have experienced an average household reach of 20% in the US. Although this is almost a third of overall household reach as compared to subscription video-on-demand (SVOD) services, there has been exponential growth in new FAST channel launches in the past 24-36 months. This rise of FAST will be crucial for both content owners and distribution platforms to carve a niche long-tail value proposition.
Key Takeaways:
1) Subscription fatigue, lean experience, and hybrid monetization shift are driving FAST adoption.
2) With the need for revenue diversification rising for most content owners, there has been an exponential increase in the launch of newer FAST channels globally.
3) The FAST segment is now rapidly evolving toward building newer engagement touchpoints.
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