The Blue Ocean Strategy in the Pharmaceutical Industry: What Is the Blue Ocean Strategy About?

Key Takeaways:

• SGA has helped design these blue ocean strategies for the client, enabling them to switch from red ocean to blue ocean.
• It is a patient-centric data-gathering process designed for a specific disease. 
• Through the process, we assisted the client in gathering significant insights from data streams, thus making it easier to present matches between patients with specific needs and identify the best therapies.