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The Blue Ocean Strategy in the Pharmaceutical Industry: What is the Blue Ocean Strategy About?

The Blue Ocean Strategy in the Pharmaceutical Industry: What is the Blue Ocean Strategy About?

Blue ocean refers to a new market that presents low competition, is less crowded, and is open to accommodate new innovations and marketing opportunities. Today the Pharma industry has a lot of blue ocean opportunities that are yet to be explored when it comes to digital innovations.

Key Takeways

SGA has helped design these blue ocean strategies for the client, enabling them to switch from red ocean to blue ocean.
It is a patient-centric data-gathering process designed for a specific disease.
Through the process, we assisted the client in gathering significant insights from data streams, thus making it easier to present matches between patients with specific needs and identify the best therapies.

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About SG Analytics

SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.

Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.