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SG Analytics conducted a survey of over 1,500 viewers of digital content across the US to understand viewing habits and subscriber preferences.

SGA’s research reveals that of the paid viewers (66%) the top three reasons for choosing a platform are its original productions, affordable subscription cost, and regular addition of new movies to the library.

Key Takeways

  • 80% of the respondents have subscribed to Netflix, followed by Amazon Prime Video and Hulu
  • 80% of respondents with children under 18 mentioned comedy as their top genre
  • 50% of millennials prefer international or foreign language content and have mentioned this as one of their top preferred categories
  • Almost 50% spend 1-3 hours daily watching content online
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About SG Analytics

SG Analytics (SGA) is a leading global data and AI consulting firm delivering solutions across AI, Data, Technology, and Research. With deep expertise in BFSI, Capital Markets, TMT (Technology, Media & Telecom), and other emerging industries, SGA empowers clients with Ins(AI)ghts for Business Success through data-driven transformation.


A Great Place to Work® certified company, SGA has a team of over 1,600 professionals across the U.S.A, U.K, Switzerland, Poland, and India. Recognized by Gartner, Everest Group, ISG, and featured in the Deloitte Technology Fast 50 India 2024 and Financial Times & Statista APAC 2025 High Growth Companies, SGA delivers lasting impact at the intersection of data and innovation.

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