OTT Viewing Platforms

SG Analytics conducted a survey of over 1,500 viewers of digital content across the US to understand viewing habits and subscriber preferences.

SGA’s research reveals that of the paid viewers (66%) the top three reasons for choosing a platform are its original productions, affordable subscription cost, and regular addition of new movies to the library.

Key insights from this survey: 

  • 80% of the respondents have subscribed to Netflix, followed by Amazon Prime Video and Hulu
  • 80% of respondents with children under 18 mentioned comedy as their top genre
  • 50% millennials prefer international or foreign language content and have mentioned this as one of their top preferred categories
  • Almost 50% spend 1-3 hours daily watching content online

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