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The Blue Ocean Strategy in the Pharmaceutical Industry: What is the Blue Ocean Strategy About?

AI

Blue ocean refers to a new market that presents low competition, is less crowded, and is open to accommodate new innovations and marketing opportunities. Today the Pharma industry has a lot of blue ocean opportunities that are yet to be explored when it comes to digital innovations.

Key Takeways

  • SGA has helped design these blue ocean strategies for the client, enabling them to switch from red ocean to blue ocean.
  • It is a patient-centric data-gathering process designed for a specific disease.
  • Through the process, we assisted the client in gathering significant insights from data streams, thus making it easier to present matches between patients with specific needs and identify the best therapies.
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About SG Analytics

SG Analytics (SGA) is a leading global data and AI consulting firm delivering solutions across AI, Data, Technology, and Research. With deep expertise in BFSI, Capital Markets, TMT (Technology, Media & Telecom), and other emerging industries, SGA empowers clients with Ins(AI)ghts for Business Success through data-driven transformation.


A Great Place to Work® certified company, SGA has a team of over 1,600 professionals across the U.S.A, U.K, Switzerland, Poland, and India. Recognized by Gartner, Everest Group, ISG, and featured in the Deloitte Technology Fast 50 India 2024 and Financial Times & Statista APAC 2025 High Growth Companies, SGA delivers lasting impact at the intersection of data and innovation.

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