Generative AI (Gen AI) interfaces, like Bard, ChatGPT, Dall-E, and Stable Diffusion, are algorithms that enable users to formulate a wide variety of content in the form of videos, text, codes, audio, images, and simulations. Many marketing and advertising agencies are embracing and adapting the tool to identify audience segments, create landing pages and social media posts, and develop outreach templates to reach prospects.
Use of Generative AI by Ad Agencies in the Whole Marketing Funnel
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