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Use of Generative AI by Ad Agencies in the Whole Marketing Funnel

AI

Generative AI (Gen AI) interfaces, like Bard, ChatGPT, Dall-E, and Stable Diffusion, are algorithms that enable users to formulate a wide variety of content in the form of videos, text, codes, audio, images, and simulations. Many marketing and advertising agencies are embracing and adapting the tool to identify audience segments, create landing pages and social media posts, and develop outreach templates to reach prospects.

Key Takeways

  • Marketers are extensively exploring Gen AI’s transformative power, benefits, and challenges while helping companies execute new business models and introduce new products.
  • The generative AI tools are uniquely flexible and scalable, alongside constantly learning and leveraging their enormous and dense neural networks in ways that humans cannot.
  • With AI evolving continuously, marketers will need to stay on top of the latest developments and adjust their strategies accordingly.
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About SG Analytics

SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.


Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.

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