The whitepaper showcases how embedding Generative AI into the core of market research elevates both speed and data quality. Rather than treating AI as a bolt-on tool, SG Analytics has integrated it into critical workflows, like questionnaire reviews, open-ended response analysis, and trend detection, automating repetitive tasks and minimizing human error. The result? Cleaner data, faster insights, and sharper decisions. This AI-human collaboration is not just improving operational efficiency but reshaping how research teams think, work, and deliver value to clients.
Research Rewired: Boosting Quality & Speed with Gen AI
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About SG Analytics
SG Analytics (SGA) is a leading global data and AI consulting firm delivering solutions across AI, Data, Technology, and Research. With deep expertise in BFSI, Capital Markets, TMT (Technology, Media & Telecom), and other emerging industries, SGA empowers clients with Ins(AI)ghts for Business Success through data-driven transformation.
A Great Place to Work® certified company, SGA has a team of over 1,600 professionals across the U.S.A, U.K, Switzerland, Poland, and India. Recognized by Gartner, Everest Group, ISG, and featured in the Deloitte Technology Fast 50 India 2024 and Financial Times & Statista APAC 2025 High Growth Companies, SGA delivers lasting impact at the intersection of data and innovation.