Media enterprises are steadily witnessing margin pressures attributed to the emergence of newer audience engagement touchpoints such as FAST channels, sports franchises, D2C platforms, super aggregators, and AVOD services. The adoption of the hybrid technology deployment model surge is attributed to the demand for resilient infrastructure to provide uninterrupted premium audience experience across multi-faceted distribution avenues. The competitive landscape and the growing need for increased operational productivity at a lower total cost of ownership will be pivotal factors in influencing growth and technology roadmaps for most media enterprises.
2024 Trends to Watch: TV & Video Technology
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