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SG Analytics conducted a survey of over 1,500 viewers of digital content across the US to understand viewing habits and subscriber preferences.

SGA’s research reveals that of the paid viewers (66%) the top three reasons for choosing a platform are its original productions, affordable subscription cost, and regular addition of new movies to the library.

Key Takeways

  • 80% of the respondents have subscribed to Netflix, followed by Amazon Prime Video and Hulu
  • 80% of respondents with children under 18 mentioned comedy as their top genre
  • 50% of millennials prefer international or foreign language content and have mentioned this as one of their top preferred categories
  • Almost 50% spend 1-3 hours daily watching content online
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About SG Analytics

SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.


Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.

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