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NAB 2024 Key Trends

NAB 2024 Key Trends

SG Analytics (SGA)’s media and broadcast research & consulting team surveyed 13 vendors attending the 2024 NAB Show in Las Vegas in April 2024. The team attended the virtual pre-NAB briefings of three vendors to build primary trends shaping the connected media economy.

Key Takeways

Operational efficiencies and profitability are flagship drivers of today’s business priorities
B2B and B2C software functionality convergence is imminent
Code GenAI and modular SDKs to address the technical debt challenge

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About SG Analytics

SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.

Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.

NAB 2024 Key Trends

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