Use of Generative AI by Ad Agencies in the Whole Marketing Funnel

Data Analytics

Generative AI (Gen AI) interfaces, like Bard, ChatGPT, Dall-E, and Stable Diffusion, are algorithms that enable users to formulate a wide variety of content in the form of videos, text, codes, audio, images, and simulations. Many marketing and advertising agencies are embracing and adapting the tool to identify audience segments, create landing pages and social media posts, and develop outreach templates to reach prospects.

Key Takeaways:

  • Marketers are extensively exploring Gen AI’s transformative power, benefits, and challenges while helping companies execute new business models and introduce new products.
  • The generative AI tools are uniquely flexible and scalable, alongside constantly learning and leveraging their enormous and dense neural networks in ways that humans cannot.
  • With AI evolving continuously, marketers will need to stay on top of the latest developments and adjust their strategies accordingly.

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