Quick links


Whitepaper

The COVID Tech Tango- Sparks Flying but Wheres the Money Headed?

Data Analytics

SG Analytics conducted a survey of 200 key IT decision-makers in the US across the Banking and Financial Services, Healthcare, Retail, and TMT sectors to understand the remarkable ‘shift in technology priorities’ and impact of the pandemic on technology spending.

In the post-COVID world, tech spends will largely be about digital enablement.

 

Key insights:

  • The post COVID world is likely to witness a ‘V’-shaped growth in the tech industry led by Media & Entertainment, Healthcare, and Retail
  • Investments into Integrated Cybersecurity are gaining more traction than in traditional perimeter-based security with the move towards remote working and cloud operations
  • Customers across the spectrum are looking for additional support for getting better prices & value for money

To know more...


Related Topics

Role of Data Analytics in media entertainment

White Papers

Role of Analytics in Making Better Content Decisions

In today's digital world, viewers hold the power in business. It is all about presenting consumers with the best offering, about them dictating the...

White Papers

How Can You Improve Your Content Promotions on Social...

Social media is an influential medium to promote a brand's product or service. Social media platforms allow users, whether individuals, influencers, or...

media and entertainment services

White Papers

Engaging Your Viewers With ‘Context’

The increased consumption of digital media content in the wake of the pandemic has led to the rise of the era of contextual advertisements. A data-driven...

VIEW MORE

We bring comprehensive data driven insights to everyone, everywhere