Sustainability has rapidly evolved from a niche concern to a crucial pillar of global economic, environmental, and social doctrine. Governments, corporations, and prominent international organizations increasingly adopt sustainability as a guiding principle, endeavoring for a future where economic growth and environmental stewardship can coexist harmoniously. However, with sustainability becoming a mainstream agenda, questions arise about the authenticity of these efforts. The proliferation of sustainability as a brand rather than a substantive practice threatens to undermine its potential. We must champion genuine efforts and reject greenwashing and misleading claims to achieve true sustainability.
The Green Deception: Is the Promise of Sustainability Real?
ESG
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