We'd Love to Hear from You!
  • Resources
  • Whitepapers
  • OTT and the Media Broadcasting Industry

OTT and the Media Broadcasting Industry

AI

With the disruptive advent of OTT platforms, audience viewing patterns and content consumption across the US are experiencing significant shift. Our study observed the emerging trends and the strategies that the media & entertainment industry is adopting to stay relevant and competitive.

Key Takeways

This Whitepaper is based on a study conducted by SG Analytics We conducted a primary and secondary research among consumers in the US to understand the customer behavior patterns and changes in the supply and demand scenarios. We surveyed a panel of 3000 respondents of the age group of 18-64 years, across the south, northeast, west, and midwest regions of USA. Read on to know more. Download the Whitepaper.
post-image

Download Whitepaper


Related Ins(AI)ghts

Related Tags

AIBroadcastDataMedia & EntertainmentOTTResearch ServicesTechTMT

About SG Analytics

SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.


Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.

Driving

AI-Led Transformation

Contact Us