Media enterprises are steadily witnessing margin pressures attributed to the emergence of newer audience engagement touchpoints such as FAST channels, sports franchises, D2C platforms, super aggregators, and AVOD services. The adoption of the hybrid technology deployment model surge is attributed to the demand for resilient infrastructure to provide uninterrupted premium audience experience across multi-faceted distribution avenues. The competitive landscape and the growing need for increased operational productivity at a lower total cost of ownership will be pivotal factors in influencing growth and technology roadmaps for most media enterprises.
2024 Trends to Watch: TV & Video Technology
AIKey Takeways
- With changing financial health, including the rising cost of content acquisition, meeting strategic goals might demand a shift in their technology procurement roadmaps.
- Cost-effective reach and scalable premium quality of engagement (QoE) are flagship key performance indicators (KPIs) for today’s connected media enterprises.
- For media enterprises embarking on the version creation 2.0 journey with vendors offering cognitive (AI/ML) managed and monitoring services, it will be essential to enhance sustainability.
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SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.
Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.