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An Overview of the Indian ‘App Analytics’ Market (Part 3)

Financial analysis and app analytics
Published on Mar 14, 2016

This is the final part of our overview of the Indian app analytics market. In part 1 ,we began by giving a broad overview of the most recent trends and their hints towards a fast-growing need for app analytics, while part 2 was dedicated to explore the actual services and unique tools used by app analytics firms to create value for their customers. Part 3 will shed some light on the current culture of mergers and acquisitions with some major players trying to shape the future of this industry.

The road ahead for Indian app analytics firms:

India is presumably the world’s largest market for android-based devices and has become a huge market for app analytics companies. Almost all e-commerce companies are currently using or are in the process of adopting such solutions. Having said all this, it should still be stressed that the journey ahead is not going to be an easy one.

Some of the top burning issues are as follows:

  • The growing market attracts global competitors such as Crashlytics and App Annie, which are ready to put up a fight for organic growth and their piece of the cake
  • The increasing download of apps globally is resulting in rising complexities in understanding diverse requirements of global app-based companies
  • Attracting and retaining high-quality tech talent becomes more and more difficult with continuously increasing demand

Mergers and Acquisitions:

While talking about new competitors entering the market, one should also consider mergers and acquisitions. While big mergers are a rare thing, we saw some fair amount of acquisitions in the last few years such as Bengaluru-based LittleEyeLabs, one of the earliest domestic companies in this space, which grabbed headlines when Facebook acquired it in 2014. More recently, Flipkart bought Appiterate, while news app Inshorts purchased, underscoring the growing importance of these new-age analytics firms in relation to internet companies.

Above all, the general market sentiment is positive and indicates that app analytics firms are here to stay, as these companies are solving problems, which are very unique. Their growth stories are also proving that they are revenue-wise and value-wise very sustainable.