What we do > Data Management & Analytics

Data Management & Analytics Services

  • Use data management & analytics and data science to discover new insights and define strategies for business growth

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Big data analytics consulting services & solutions that help solve complex business problems

Our data management & analytics capabilities and research skills bring together context and data to generate meaningful business insights. We are one of the leading data analytics consulting services companies offering marketing analyticscustomer analytics, research analytics, sales analytics, and other data analytics services under one umbrella.

Delivering meaningful insights with data management & analytics services and solutions

As one of the top big data companies, we help businesses realize the true potential of their data through our data management & analytics services, helping them make crucial business decisions.

Data analytics consulting services

What we offer

At SG Analytics, we enable data stewardship that provides robust practices and industry-efficient processes to empower data intelligence and forge ahead with data-driven and data-centric decision-making.

  • Upgrade the integrity and quality of your data with data matching and enrichment to drive operational efficiency and digital growth
  • Proactive data asset regulation and data management to assure security, privacy, and compliance
  • Merge data catalog and data literacy to enhance strategic efficiency and accelerate customer satisfaction
  • Optimize data consistency and tactical remediation through automation and data de-duplication

Data analytics solutions that offer a holistic approach to data engineering and enterprise test data management that covers all the technical drivers required to fully capitalize on your enterprise data resources.

  • Build data ingestion pipelines that move streaming data and batched data from pre-existing databases, different sources, and data warehouses to a data lake
  • Perform data ingestion using most performant and scalable data ingestion commercial platforms or using a combination of open stack
  • Data stitching for SQL and noSQL databases
  • Develop data pipelines, either from scratch or by using the services provided by major cloud platform vendors
  • Data pipeline automation using tools such as PySpark, Data Bricks, Snowflake
  • Manage unstructured data using NLP-based algorithms
  • Information mining and document/search stores (BERT, knowledge graph-based taxonomies)

Business intelligence solutions, like data discovery, data reporting, and data visualization, are critical in helping present-day organizations consume data and make business-critical decisions. SG Analytics’ business intelligence and visualization services help its clients ensure the availability of accurate and actionable data at the fingertips of various stakeholders.

  • Managed reporting services: Experts in creating and deploying BI & data reporting solutions on top platforms, such as PowerBI, Tableau, Oracle, QlikView and MicroStrategy
  • Dashboards and visualization: Develop dashboards to facilitate decision-making by collecting large volumes of data into intuitive graphical storyboards and developing visualizations that assemble and present extensive information in clean, simple and accessible formats

Regardless of where you are in your data and analytics journey, we can partner with you to help you derive value from your data at an industrialized scale with compelling adoption rates. As a leading provider of data management & analytics services and solutions, SGA provides services covering the whole spectrum of analytics work done in an organization, from insights and modeling to ML and AI.

  • Predictive analytics: Predict future trends and events using structured and unstructured data – e.g. preferences, trends, customer attrition, next best action, the impact of customer engagement, viral events, etc.
  • Machine learning: Benefit from the latest algorithms to extract value from big & complex data – e.g. recommender systems, dynamic pricing, etc.
  • Forecasting: Forecast customer conversions (“freemium” to “premium”), video views, demand, sales, and shipment to improve operations and planning
  • Text analytics & NLP: Obtain meaningful insights from text data – e.g. conversation themes, topics, sentiment, content enrichment, customer satisfaction (CSAT), etc.
  • Optimization: Identify optimal cost, margin, or revenue in a specific decision framework, e.g. e-marketing spend, resource optimization, and assortment optimization

In order to truly leverage our marketing initiatives, we need to think beyond just measuring the effectiveness of the marketing activities. It is also fundamental to understand the competition’s behaviors and examine the latest channels and innovative technologies that can be leveraged.
SG Analytics is a leading marketing analytics practitioner and partner of Fortune 500 companies, bringing together the best of market research and marketing analytics to measure, optimize and innovate, helping companies accelerate growth.

  • Predict ROI and measure the effectiveness of marketing spends
  • Understand market trends and consumer sentiments with critical insights generated from social media data
  • Realize the most effective marketing channels by developing and enhancing multi-channel attribution models
  • Generate a “360-degree” view of consumer behavior to launch personalized campaigns and offers

Life in a digital world has resulted in a spurt of choices and reduced attention spans. Companies that understand what customers truly want and make their decision-making journeys relevant, will maximize their revenues and customer delight.

As a leading Customer Analytics provider, SGA helps clients recognize their customers' journeys and lifetime values, and deploy advanced analytics solutions to fine tune offers and refine marketing initiatives.

  • With the help of our data analytics research team, identify, acquire, and retain customers to improve profitability
  • Understand customers’ behavior better and use segmentation for better targeting
  • Hyper-personalize your offerings to improve customer engagement and get better returns on your investments
  • Know who your best customers are

Converting prospects to customers is no longer an art. SGA's Sales Analytics solutions and services are custom-designed to super charge your sales teams into an efficient selling machine. Our solutions help you visualize and track all sales activities that lead up to conversions. We also bring in our research and analytics expertise to identify growth opportunities and build incentive plans that bring the best out of your sales teams.

  • Optimize Salesforce usage and territory management strategies to get the best out of sales teams
  • Forecast markets and sales potential accurately for better outreach and coverage
  • Analyze performance of sales teams and design incentives that maximize productivity and returns
  • Track and measure performance of sales teams across products and segments to optimize sales costs

Gain competitive insights on customer satisfaction and the voice of customers with SG Analytics’ competitive intelligence analytics. We provide a one-stop machine-learning-enabled solution that utilizes natural language processing to transform unstructured text into readable customer voice.

  • Carry out course corrective actions for controlling potential customer churn with facilitation into in-depth knowledge of key drivers of consumer satisfaction
  • Stimulate your brand advocacy by measuring customer sentiments that help improve given service components or product features
  • Empower tactical decision-making across business functions with intuitive visualizations and a self-service user interface
  • Feature & service benchmarking: Make decisions about service improvements and feature launches/upgrades for product marketing and engineering teams
  • Top trending topics: Formulate content strategies for marketing and communication
  • Targeted customer segmentation: Amplify sales intelligence by procuring competitive intelligence by industry vertical (IT, Manufacturing, CPG/Retail, Healthcare, etc.) and business group-wise (large enterprises, SMBs) customer segments


We are Data Experts

Our data scientists bring in the analytics capabilities and the right set of methodologies to solve business problems

Contextual Understanding

We gain a contextual understanding of our client's business objectives; knowing what data must be collected means that we get started right away

Actionable Insights

Our team of business analysts bring together context and data to generate meaningful business insights

Who We Work With


media and entertainment services

White Papers

Engaging Your Viewers With ‘Context’

The increased consumption of digital media content in the wake of the pandemic has led to the rise of the era of contextual advertisements. A data-driven...

COVID Tech Tango

White Papers

The COVID Tech Tango- Sparks Flying but Wheres the Money...

SG Analytics conducted a survey of 200 key IT decision-makers in the US across the Banking and Financial Services, Healthcare, Retail, and TMT sectors to...

OTT platforms

White Papers

OTT and the Media Broadcasting Industry

With the disruptive advent of OTT platforms, audience viewing patterns and content consumption across the US are experiencing significant shift. Our study...

Use our data analytics & management solutions to generate new insights and define data-driven strategies for your business growth.