Market Research Services

SGA offers customized solutions using qualitative and quantitative research techniques, focus groups, purchase history analysis, and product reviews to drive the innovation process, insights understanding, and marketing delivery. Our analysis and insights help look below the surface for a deeper understanding of consumers and their behavior. We use in-depth consumer data to understand who they are, what motivates them, customer segmentation through primary research, their buying behavior, and buying decisions to create detailed consumer personas and customer journey maps as they enable the personalization of products based on consumer needs.

• Build a deeper understanding of the factors that influence the customers' decisions and patterns
• Assess customer satisfaction, loyalty, advocacy pain points, and expectations
• Consumer insights to improve value proposition, overcome barriers to adoption, and innovate faster
• Build buyer personas across various customer segments and identify touchpoints to plan your marketing
• Identify customer segments to personalize your marketing and branding activities