Market Research Consulting Services
SG Analytics offers market research services to reveal consumer needs, emerging market requirements, and competitor evaluations. Lack of information or inadequate data about the market can lead to incompetent marketing campaigns. Including a mix of both qualitative and quantitative methodologies, we offer end-to-end market research consulting for organizations looking to outsource their market research services to a commercially viable partner, while maintaining quality and reliability.
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Market Research Services & Solutions
Primary market research is a vital part of our work, and clients can utilize our packaged end-to-end services or obtain piecemeal access to our services, including an extensive panel reach of over 10 million global hard-to-source respondent personas across 75+ markets.
At SG Analytics, we understand the importance of leveraging existing data to make informed business decisions. Our experienced researchers meticulously gather and analyze secondary data from internal and external sources, ensuring that our findings are accurate and relevant. This approach not only saves time and resources but also provides a solid foundation for strategic planning and decision-making.
Quantitative market research has a valuable and significant role in the modern business environment, as it focuses on the collection and analysis of statistical data about customer behavior, their preferences, and trends.
Utilizing our qualitative market research techniques will enable you with the first-hand information necessary to thrive in this dynamic environment.
The ‘Circle of Experts’ is a premium hub of experts, thought leaders, and best-in-class specialists in their respective fields who enjoy staying on top of market trends and industry updates, and connecting with other like-minded professionals.
Market Research Solutions
Market Segmentation Services
Create personas, improve marketing efficiency, product fitment, customer satisfaction, and business margins.
Product Development Research
Know our customer requirements, create a competitive edge, and find new avenues for growth.
User Acceptance Testing (UAT) Studies
Information on customer preferences and their perceptions.
Concept Testing
Justify product ideas, mitigate risks, and ensure that the final product is as per customer expectation and market demand.
Competitor Analysis
Market position, SWOT, and a strategic decision to move ahead of competition.
Ad Effectiveness
Reduce marketing campaign cost and optimize ROI.
Pricing Strategy
Optimize price and conditions and improve market position relative to competitors.
Customer Satisfaction and Experience
Increase customer loyalty and overall satisfaction and reduce churn.
Market Entry Strategies
Lower investment risks after validating assumptions, understand local markets, and refine approaches.
Brand Awareness and Positioning
Create personas, improve marketing efficiency, product fitment, customer satisfaction, and business margins.
Social and Environmental Studies
Ecological assessments and for corporate social responsibility.
Consumer Behavior Research
Explore what drives consumer choices with SGA’s consumer behavior research services.
