In today's age of digital marketing, data analytics has become a critical part of every successful marketing strategy. And with the growing proliferation of digital platforms, marketers are leveraging data...

Informed business decisions are often made on the basis of market research. With the help of various market research methods, companies are able to understand customer preferences, market trends, and...

With the field of data analytics constantly evolving, organizations are embracing open-source tools due to their flexibility, lower pricing, and solid features. Open-source applications, including data analysis and visualization tools,...

With the digital landscape growing, the significance of implementing robust data management cannot be overstated. A well-structured data management strategy is critical for businesses to harness the full potential of...

The global entertainment and media sector is witnessing an era of popularity of movie and television material streamed over the internet (also known as "over-the-top," or OTT). According to a...

Industry leaders today are concerned about whether their enterprises can handle the data influx required to make the most of generative AI.  Many forward-thinking companies are evaluating and deploying predictive...

A major shift in today's business landscape is the transformation of organizations from project-oriented data usage to a data-driven culture. Enterprises are leaning toward data and fostering a data-driven culture....

A growing number of industry leaders are identifying sustainability as a top priority for their businesses. A 2022 survey by Gartner showcased that social responsibility and environmental, social, and governance...

Organizations globally are leveraging data and analytics (D&A) for enhanced business performance. Today, data-driven organizations are 23 times more likely to acquire customers and six times as likely to retain...