Today, data is more pervasive than ever. However, taking advantage of its full potential mandates creativity and conviction. Data leaders are now navigating through an ever-growing pool of internal and...

In one sentence, a strategy is a plan of action to achieve a goal. And therefore, a marketing strategy is a plan of action to achieve the goals of marketing:...

As a sales team, we want to sell more. That’s it. It doesn’t get any better than that. Imagine getting a quarter and a half months’ worth of sales in...