The pandemic pivoted video streaming platforms like Netflix, Disney+, and Peacock towards growth in subscribers. In 2020 and 2021, Netflix added nearly 54.6 million subscribers. The frightening and isolating months...

Netflix has grown to become one of the world’s most popular entertainment companies. Netflix, Inc. began operations in 1998 by delivering physical copies of movies, programmes, video games, and other means...

OTT platforms have revolutionized the way we consume content. The era of binge watching has captured our collective consciousness – all thanks to the surge in the usage of the smartphone, people now can indulge in their favourite...

Is it our imagination that people are ‘binging’ on streaming services more than traditional TV? Probably not. The OTT statistics from 2020 clearly highlight the shifting trend where consumers are willing to move...