MRS B2B Research 2026

London, UK

23 Sep, 2026

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Angela Jane Fletcher

Angela Jane Fletcher

Director – Sales & Solutioning at SG Analytics

As a premier market research and data analytics partner, SG Analytics & Straive are excited to participate in MRS B2B Research 2026 the Market Research Society’s flagship summit dedicated exclusively to the evolving Business-to-Business (B2B) landscape. This specialized event brings together industry leaders to address how B2B companies can navigate multi-stakeholder buying journeys, manage niche sample sizes, and extract high-impact, decision-ready intelligence.

Who to Meet: Angela F. (Director – Sales & Solutioning) will be actively participating on behalf of the SG Analytics & Straive team to discuss tailored B2B research methodologies and intelligence solutions.

Why Connect with SG Analytics & Straive?

SG Analytics & Straive empower enterprise B2B organizations to solve complex research challenges across highly targeted, specialized markets. By combining custom primary research with rigorous data analytics, we provide the clarity required to de-risk key investments and accelerate business growth.

What sets us apart:

  • Complex Audience Mapping: Gain deep insight into multi-stakeholder purchasing dynamics and decision-maker behaviors within intricate B2B ecosystems.
  • Proof-of-Concept & Risk Mitigation: De-risk marketing and sales funnels by generating robust proof-of-concept data that validates strategies and supports high-stakes decisions.
  • Specialized B2B Panel Quality: Ensure uncompromised data integrity through rigorously managed, highly targeted primary research panels tailored to hard-to-reach executive demographics.
  • End-to-End Market Intelligence: Transform niche, multi-source B2B data into actionable strategic roadmap recommendations for sustainable revenue impact.

Let’s meet in London to discuss how we can strengthen your B2B research operations and decision-making capabilities.

About SG Analytics

SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.


Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.

For more information, reach out to us at

Media Relations

Supriya Dixit

Vice President, Marketing

supriya.dixit@sganalytics.com

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