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Marketing Analytics Services

Using data to power your brand and business growth

In today’s connected and competitive marketplace, establishing a brand successfully and growing sales consistently and profitably can be a challenge. SG Analytics’ unique combination of marketing expertise generates insights that can enhance brand image and propel sales growth. Our innovative marketing analytics services like social media analytics and web analytics enable you to understand market dynamics, identify new opportunities and create an effective data-driven marketing strategy.  

Our marketing insights consultants will help you capitalize and expand into new markets seamlessly. As an established marketing analytics firm, we make it simple for businesses to optimize new product launches and go-to-market strategies, comprehend the competitive landscape and improve salesforce performance. 

Why SGA ?


Marketing Effectiveness

Marketing effectiveness research | SG Analytics
  • Marketing ROI: Analyze return on investment of marketing spend for more efficient resource allocation
  • Market segmentation: Use rigorous customer segmentation techniques and targeting tools for better brand positioning
  • Marketing campaign effectiveness: Use marketing analytics to measure and optimize campaigns to target the right customers and maximize returns
  • Client Example Client Example

Social Media Listening and Monitoring

Social media listening and monitoring services | SG Analytics
  • Capture social media data: Identify and extract relevant social media data for business insights
  • Sentiment analysis: Gauge consumer satisfaction and sentiment to improve products or services
  • Social media analytics: Analyze social media conversations and generate consumer insights using tools and techniques like Natural Language Processing and text mining
  • Client Example Client Example

Multi-channel Attribution and Modeling

Multi-channel attribution and modeling research | SG Analytics
  • Market mix modeling: Optimize spend and estimate the impact of various marketing tactics through multi-channel market mix models.
  • Conversion modeling: Build models to identify and convert site visitors into paying customers and improve conversion rates
  • Comparative marketing analytics: Perform comparative analyses of different marketing channels and optimize your marketing budgets
  • Client Example Client Example

360-degree Customer View

360 Degree Customer View - Marketing Analytics
  • Single unified 360-degree customer view: Establish a single unified customer view that captures key metrics for marketing
  • Customer acquisition: Optimize customer acquisition and retention processes using lead conversion analysis, sales cycle analysis, and tailored, data-driven marketing strategy
  • Customer satisfaction: Promote customer satisfaction by minimizing touchpoints and increase customer lifetime value through advanced psychographic analyses and hyper-personalization
  • Client Example Client Example

Knowledge Center - Your Information Hub

Step ahead with actionable insights that empower growth.