The global entertainment and media sector is witnessing an era of popularity of movie and television material streamed over the internet (also known as "over-the-top," or OTT). According to a...

While 2023 was a year of uncertainty due to disruptions in public health, supply chains, and geopolitics, 2023 witnessed a slower pace of things getting back to normal. However, amidst all this...

In one of the historic decisions, the International Cricket Council (ICC) announced that all men's and women's cricket teams competing in ICC events will receive equal prize money for their...

In today's scenario, Media and Entertainment organizations are seeking to distinguish themselves from their competitors by presenting entertainment and content that their viewers prefer. To accomplish this, they must have...

Today, digital marketing is thriving in the business arena, and this rise in popularity is likely to continue in the years to follow. It offers businesses exceptional global exposure to...

The pandemic pivoted video streaming platforms like Netflix, Disney+, and Peacock towards growth in subscribers. In 2020 and 2021, Netflix added nearly 54.6 million subscribers. The frightening and isolating months...

The pandemic proved to be a golden era for streaming platforms, as people sought stay-at-home entertainment. During the pandemic, while a few entertainment outlets remained analog, others, including music concerts...

In 2015, the media and entertainment industry, globally, generated over $1.8 trillion in revenue. Four years later, in 2019, the industry’s revenue surpassed $2.2 trillion. According to PwC’s estimates, the...

Early July this year, Disney released the long-awaited Black Widow. However, instead of releasing it in theaters worldwide, as had every film from the Marvel franchise, Disney released the origin story...

On August 9, Monday, media giant Sony Pictures officially acquired anime heavyweight Crunchyroll from AT&T for a whopping $1.175 billion. The acquisition is Sony’s second after it purchased a controlling...