The global entertainment and media sector is witnessing an era of popularity of movie and television material streamed over the internet (also known as "over-the-top," or OTT). According to a...

While 2023 was a year of uncertainty due to disruptions in public health, supply chains, and geopolitics, 2023 witnessed a slower pace of things getting back to normal. However, amidst all this...

In today's scenario, Media and Entertainment organizations are seeking to distinguish themselves from their competitors by presenting entertainment and content that their viewers prefer. To accomplish this, they must have...

Today, digital marketing is thriving in the business arena, and this rise in popularity is likely to continue in the years to follow. It offers businesses exceptional global exposure to...

Has the era of linear TV broadcasting come to an end? Does the future belong to the OTT stars?  There’s no denying that watching TV and flipping through channels is an...

Due to the COVID-19 pandemic, the media and entertainment industry has witnessed an acceleration in various trends that were already underway. According to a report by Deloitte, the pandemic will continue to drive the...

Is it our imagination that people are ‘binging’ on streaming services more than traditional TV? Probably not. The OTT statistics from 2020 clearly highlight the shifting trend where consumers are willing to move...

The Coronavirus pandemic has impacted businesses and industries in unparalleled ways. It’s been nearly four months and people are mostly still stuck at home, schools are closed, and public gatherings...