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Improved Targeting, Sustainability, and Validity: Market Research Trends for 2022
Markets, like the weather, are profoundly complicated. The success of even the smallest business decisions you make depends on a...
Understanding Consumer Insights: Everything You Need to Know
Broadly speaking, there are two ways to enhance revenue: save more or sell more. What if you could do both,...
How Location Data Can Be Leveraged for Customer Analytics
The rampant use of smartphones has led to an explosion of user data and information, one of them being location data, which is...
Context-Not-Data-Differentiates the Role of Market Research in the Tech Sector
The technology sector is notorious, of sorts. It has a novel distinction of being a sector where companies are endlessly...
