Customer service is not just concerned with answering customer calls or resolving their complaints. It involves much more. There are various activities devoted to making sure clients will always remember...

A comprehensive understanding of customers is not only desirable but also imperative today. Businesses need to ensure that their products and marketing strategies align with target customers' expectations. Consumer research,...

Market survey research is one distinct branch of market investigation that aims to conduct both quantitative and qualitative market research directly from consumers or target groups. Surveys are used in...

Today, customer expectations are outpacing technological innovation. Despite exploding technological power, companies are failing to keep up with rising customer demands. At the same time, it becomes increasingly challenging to...

Today's age of digital duality is all about incorporating measures to secure customer data. On the one hand, organizations are integrating frameworks to secure their customer base that actively desires...

In today's hyper-competitive and ever-evolving business landscape, customer experience (CX) has become the cornerstone of success and growth. Customers are looking for and demanding a seamless and personalized interaction with...

The customer experience (CX) is emerging as a hot topic as enterprises are grappling with disruptions stemming from new business priorities and changing customer expectations.  Customer-facing brands are now placing...

Who could have seen it coming?  A great majority of the world did not. By several hundred miles. And while running a business is all about managing risks, no business...

Broadly speaking, there are two ways to enhance revenue: save more or sell more. What if you could do both, simultaneously?   That’s what consumer insights research delivers — hyper-targeted marketing that saves...

Is there any industry that Data Analytics hasn’t impacted yet? Probably no. Here is one more addition to the list of industries that have been disrupted by Data Analytics –...