Customer expectations vary due to locations, income groups, beliefs, controversies, languages, past experiences, media portrayal, and perceived value. While no brand can be a hundred percent accurate about these factors,...

For the last few decades, tech has seen rapid growth and development. However, most tech firms still complain that the infrastructure in place for B2B payments is only “somewhat effective.”...

We live in the digital age, where B2B businesses are witnessing an increasingly ‘demanding’ customer base. After all, businesses are educated by their customers on what a ‘wow’ experience is...