SG Analytics, a research and analytics company, has announced their latest initiative – Ek Nishchay, with the aim to develop a culture of selflessness within the organization and to enable its employees to experience the joy of giving. The company has organized this initiative under its CSR programme, to support the economically deprived with ration kits and medicines during the current, difficult times of COVID-19 crisis.

The initiative is being led by Sushant Gupta, Founder & CEO, SG Analytics in his individual capacity, along with the company and its employees, in association with the Rotary Club of Bibwewadi, Pune. Under the CSR initiative Ek Nishchay, Covid-19 affected families and individuals in Pune, and villages around the city will be provided with ration kits and medicines for 1 month. The CSR initiative is expected to impact over 8,000-10,000 families, nearly 35,000 affected individuals in the area.

SG Analytics, along with its employees has been proactively involved in several support and relief initiatives in order to positively impact the lives of those devasted by the pandemic. While the company has been actively increasing the scope of its CSR activities towards COVID-19 relief, it identified the challenge being faced by migrants who have returned to nearby villages and other affected families whose lives have been upended by the pandemic.

Impelled by this adverse turn of events for scores of people who have lost their livelihood and are struggling to make ends meet, Sushant Gupta, a socially conscious entrepreneur decided to start the initiative, Ek Nishchay, along with SG Analytics’ employees to drive direct action and impact the lives of a larger group of people.

“Ek Nishchay has been formed with the determination to ‘let action lead change’. Our aim is to touch the lives of nearly 35,000 COVID-19-affected individuals in Pune city and surrounding villages. Before this initiative, we were supporting several NGOs involved in the pandemic relief work. We were providing ration-kits to the affected in Pune city. We were also distributing relief materials to migrants registered with the police stations in Pune circle. Yet, we felt a distinct and pressing need for more direct action. In Rotary we found a formidable partner and our first relief distribution event was successfully conducted on 28th June,” said Sushant Gupta – Founder & CEO, SG Analytics.

SG Analytics has already contributed INR 65 lacs (with over INR 17 lacs contributed by nearly 100 employees) towards various Covid-19 relief efforts including PM Cares fund. A similar amount has been earmarked for CSR initiative Ek Nishchay in order to impact the lives of the COVID-19 affected on a large scale.

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