As an industry-leading data analytics and research partner, SG Analytics & Straive are excited to participate in MRS Behavioural Science 2026 the Market Research Society’s landmark conference dedicated to understanding how human behavior shapes market dynamics. This specialized event explores how organizations can leverage behavioral economics, psychology, and cognitive science to truly decode what target demographics think, feel, and do.
Who to Meet : Angela F. (Director – Sales & Solutioning) will be leading the networking efforts for the SG Analytics & Straive team at the event to discuss how advanced behavioral analytics and research frameworks can power smarter, consumer-centric decision-making.
Why Connect with SG Analytics & Straive?
SG Analytics & Straive enable enterprise insight teams and brand leaders to bridge the gap between behavioral intent and actual decision-making. By pairing rigorous qualitative and quantitative frameworks with data science, we help you uncover the true drivers behind customer action.
What sets us apart:
- Cognitive Pattern Translation: Convert complex cognitive patterns and emotional drivers into clear, actionable consumer research insights.
- Bias Reduction & Predictive Modeling: Apply advanced data science methodologies to minimize underlying biases, map path-to-purchase journeys, and accurately predict buying behaviors.
- Behavioral Product Frameworks: Design and optimize consumer-centric products, services, and experiences using proven behavioral framework designs.
- Integrated Qual + Quant Solutions: Combine the depth of qualitative psychological insights with scalable quantitative data to reveal the “why” behind consumer choices.
Let’s meet in London to explore how we can elevate your research strategy with behavioral science.