In 2015, the media and entertainment industry, globally, generated over $1.8 trillion in revenue. Four years later, in 2019, the industry’s revenue surpassed $2.2 trillion. According to PwC’s estimates, the...

On August 9, Monday, media giant Sony Pictures officially acquired anime heavyweight Crunchyroll from AT&T for a whopping $1.175 billion. The acquisition is Sony’s second after it purchased a controlling...

Last weekend, Black Widow was released after 14 months of delay.   The long-awaited origin story of the enigmatic Russian spy and Avenger tells the tale of a broken “family” that comes together after 20...

Recently, the streaming behemoth, Netflix, rolled out a new feature for its platform to circumvent anxious scrolling. You know, how you despairingly scroll vertically and horizontally, across every genre, spending more time...

Has the era of linear TV broadcasting come to an end? Does the future belong to the OTT stars?  There’s no denying that watching TV and flipping through channels is an...

Netflix has grown to become one of the world’s most popular entertainment companies. Netflix, Inc. began operations in 1998 by delivering physical copies of movies, programmes, video games, and other means...

OTT platforms have revolutionized the way we consume content. The era of binge watching has captured our collective consciousness – all thanks to the surge in the usage of the smartphone, people now can indulge in their favourite...

Is it our imagination that people are ‘binging’ on streaming services more than traditional TV? Probably not. The OTT statistics from 2020 clearly highlight the shifting trend where consumers are willing to move...