Greenwashing, today, has become a pervasive issue across industries, misleading consumers with false claims about environmental practices. Greenwashing encompasses a range of deceptive practices that distort public perceptions and investor...

Customer Experience (CX) means how a customer feels or thinks while interacting with a brand or business for the first time. It includes everything from awareness, trying out a product,...

Traditionally, all investment research and decisions are based on the assumption that individuals are risk averse, utility maximizers, and rational. Traditional finance hypothesizes that all available information is always reflected in market...

We live in the digital age, where B2B businesses are witnessing an increasingly ‘demanding’ customer base. After all, businesses are educated by their customers on what a ‘wow’ experience is...