Reality behind CAWI Computer-aided primary research methodologies are at the forefront of modern market research. SG Analytics’ State of Market Research Survey was aiming to assess respondents‘ specific preferences pertaining to computer-aided...

Choosing the right market research tools Modern market research leverages a rich repository of primary research methodologies, including: CAWI (Computer Aided Web Interview) CATI (Computer Aided Telephone Interviews) PAPI (Paper And...