In 2015, the media and entertainment industry, globally, generated over $1.8 trillion in revenue. Four years later, in 2019, the industry’s revenue surpassed $2.2 trillion. According to PwC’s estimates, the...

Has the era of linear TV broadcasting come to an end? Does the future belong to the OTT stars?  There’s no denying that watching TV and flipping through channels is an...

Netflix has grown to become one of the world’s most popular entertainment companies. Netflix, Inc. began operations in 1998 by delivering physical copies of movies, programmes, video games, and other means...

OTT platforms have revolutionized the way we consume content. The era of binge watching has captured our collective consciousness – all thanks to the surge in the usage of the smartphone, people now can indulge in their favourite...

Is it our imagination that people are ‘binging’ on streaming services more than traditional TV? Probably not. The OTT statistics from 2020 clearly highlight the shifting trend where consumers are willing to move...

The Coronavirus pandemic has impacted businesses and industries in unparalleled ways. It’s been nearly four months and people are mostly still stuck at home, schools are closed, and public gatherings...

With coronavirus having unprecedented impact on  economies and industries across the globe, governments have been aggressively planning the exit strategy from the lockdown imposed to curb the spread of the pandemic. In order to stabilize the economy, most countries...

Most of us are using Over-The-Top (OTT) services without realizing. Simply put, OTT is a service used via internet through the ISPs. For instance, users avail Skype or WhatsApp to make...