Introduction Internet users globally have grown over the past few years and continue to rise yearly. While countries with larger populations have more internet users, there are exceptions to this...

Understanding user behavior is a critical aspect of any successful digital strategy. User Behavior Analytics (UBA) is a powerful method that provides critical insights into how users interact with a...

Major industries have witnessed a massive digital transformation in recent years. Today consumer expectations and demands are setting the pace of progress in the consumer-driven market. Companies willing to take...

The Coronavirus originated in Wuhan, China in December 2019. Since then, the virus has spread all over the world at an exponential rate. On March 11, 2020, the World Health...

The emergence of COVID-19 has drastically influenced consumer behaviour and sentiments. Right from reduced shopping to paying less importance to brands, consumer behaviours have shifted rapidly in recent months.  While the markets were moving towards a customer-centric  paradigm, the coronavirus outbreak has conveniently  disrupted...