Competitive Intelligence in Healthcare
We assist you in gauging the potential danger of new entrants, monitoring the activities of existing competitors and technological developments, monitoring the health and purchasing power of suppliers and consumers, and investigating the availability of replacements and the commercial effect of a shifting market.
Why Do You Need
Competitive Intelligence
for the Healthcare Industries?
How can you tell them apart when comparing “information” and “intelligence”? By leveraging competitive intelligence techniques, SG Analytics can transform data with intelligence into insights that drive growth, generate new income, and improve company strategy.
At SGA, we begin with information we know to be accurate and reliable. The public now has access to a wealth of numerical and statistical information on patients, businesses, pharmaceuticals, medical equipment, and patient preferences thanks to the digitization of payer and provider data. Understanding the underlying substance of data and market trends has become more difficult due to information overload. Only when information is put into context and checked for reporting bias can we call it “intelligent.”
Competitive Intelligence Services
for Healthcare
SGA’s competitive intelligence services aid customers in making informed business decisions by bridging the gap between data and strategy. We provide notifications, regional and product-specific competition intelligence dashboards, insightful research on the market, and bespoke solutions. Before it enters into the published or public domain, competitive intelligence plays a key role. Our examples can shed light on the fact that our competitive intelligence models have helped clients save millions of dollars.
Healthcare Competitive Intelligence Services
Set Intelligence Objectives
SGA understands your end goal and the objective for the exercise before creating a work plan for life sciences & healthcare competitive intelligence projects. Our experts speak your language and understand the threats, opportunities, challenges, and strengths of different therapeutic segments.
Collect and Map Data About the Industry and Competitors
Our experts understand and map peers on company and product levels. We track 5,000 pharmaceutical companies and 800 key medical device companies daily and understand their launch strategies, pipelines, and roadmaps. Our AI/ML tools (proprietary) are time-tested to gather information quickly from the desired market.
Analyze and Interpret the Data
Our team of data analysts is proficient in data crawling, data gathering, data cleansing, and data sorting before interpreting the insights from the most relevant information.
Disseminate the Intelligence
SGA’s analyst team has been supporting clients for strategy execution by actionable insights on products, peers, and market perceptions.
Establishing a Connection With the Payers
SGA uses evidence-based techniques to get the most accurate feedback while conducting pricing research with the stakeholders. Our insights are stronger and better as our pool size of customer interviewees is statistically significant and driven by our in-house panelists.
Analyzing Payer Behavior to Foresee Market Access
SGA analyzes historic payer behavior and current nuances as a powerful predictor and explainer of future pricing behavior. Our forecast models are customizable and data-driven and built by industry experts with over 15 years of experience in their specific fields.
Mapping International Pricing System
SGA’s global network helps you evaluate the impact of your product’s prices globally.
Implementing a Pricing and Market Access Strategy
Our team of experts supports your market access teams during the implementation phase and helps build a sustainable near-term roadmap.
Why SGA
Who We Work With
Medical Devices
We support new product entries, competitive intelligence (CI), and market intelligence teams with relevant information.
Pharmaceuticals & Biopharma
We support pharma and biopharma market intelligence, strategy, sales, marketing, and R&D teams in developed and developing markets.
Mergers and Acquisition Analysis
We support M&A firms with product portfolio fitment analysis, patents and clinical trial data, pipeline analysis, and short listing of healthcare acquirer and acquire prospects.
Private Equity, Investment Banks, and Investor Community
We support financial firms with ad-hoc and white-labeled research comprising industry analysis, primary research, and CI intel from major markets.
Animal Health
We offer market intelligence on veterinary products and equipment and help mid-senior management with relevant data.
In Vitro Diagnostics
We track diagnostics kits, reagents, and equipment, which help marketing and sales teams with market penetration efforts. Our services are preferred by product managers and marketing leaders.
Life Sciences & Healthcare IT
We offer technology tracking services, market sizing and forecasting, and primary market research involving healthcare payers and providers and product launch information to life sciences & healthcare IT leaders of the world.
Life Sciences Consulting & Information Service Providers
We have run off-shored capability centers of ISPs, with a record of tracking >5,000 pharmaceutical companies and supporting their onshore teams to track markets and create analyses.
Our Ins(AI)ghts
Case Study
AI-Powered Data Activation: Seven-Year Data and Analytics Growth Story
SG Analytics partnered with a leading American mass media and entertainment conglomerate to streamline ad sales forecasting and unlock cost efficiencies by unifying fragmented data ecosystems. Through a powerful combination of AWS, Snowflake, Databricks, and AI-driven master data management, SGA established a scalable data lake as a single source of truth. The result: $1M in annual infrastructure savings, a 20x reduction in time-to-insight for ad sales teams, and 50% faster AI model runtimes, driving sharper content decisions and elevated ad revenue performance.
