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Digital Transformation: Taking Over and Scaling Media Operations​

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Business Situation

  • A European specialist media & consultancy client faced the challenge of transitioning captive operations to a scalable model while maintaining operational excellence.​
  • The client needed to manage existing operations, drive innovation across an expanding product portfolio, and ensure a smooth transition while future-proofing operations with research, consulting, and technology-led insights.​
  • The client needed a partner to successfully take over and rebadge existing operations and create scalable process documentation frameworks and governance models to support the expanded operations.​

SGA Approach

Technology​

  • Implemented process documentation frameworks and deployed governance models for transparency and scalability​

AI​

  • Leveraged AI-driven process optimization tools and implemented Gen AI for competitive intelligence gathering​

Research

  • Expanded research capabilities to support the client’s growing product portfolio​
  • Conducted market analysis to inform expansion strategies

Key Takeaways

  • Seamlessly transitioned captive operations while retaining all employees and key leadership and achieved 100% employee retention during the transition phase​
  • Expanded from 18 employees to managing over 100 professionals across multiple functions and services, including research, consulting, and technology support​
  • Implemented process optimization initiatives for non-linear efficiency gains

Related Tags

AI - Artificial Intelligence Data Media & Entertainment Publishing Tech TMT

About SG Analytics

SG Analytics (SGA) is a leading global data and AI consulting firm delivering solutions across AI, Data, Technology, and Research. With deep expertise in BFSI, Capital Markets, TMT (Technology, Media & Telecom), and other emerging industries, SGA empowers clients with Ins(AI)ghts for Business Success through data-driven transformation.

A Great Place to Work® certified company, SGA has a team of over 1,400 professionals across the U.S.A, U.K, Switzerland, Poland, and India. Recognized by Gartner, Everest Group, ISG, and featured in the Deloitte Technology Fast 50 India 2024 and Financial Times & Statista APAC 2025 High Growth Companies, SGA delivers lasting impact at the intersection of data and innovation.

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