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Digital Transformation: Taking Over and Scaling Media Operations​

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Business Situation

  • A European specialist media & consultancy client faced the challenge of transitioning captive operations to a scalable model while maintaining operational excellence.​
  • The client needed to manage existing operations, drive innovation across an expanding product portfolio, and ensure a smooth transition while future-proofing operations with research, consulting, and technology-led insights.​
  • The client needed a partner to successfully take over and rebadge existing operations and create scalable process documentation frameworks and governance models to support the expanded operations.​

SGA Approach

Technology​

  • Implemented process documentation frameworks and deployed governance models for transparency and scalability​

AI​

  • Leveraged AI-driven process optimization tools and implemented Gen AI for competitive intelligence gathering​

Research

  • Expanded research capabilities to support the client’s growing product portfolio​
  • Conducted market analysis to inform expansion strategies

Key Takeways

  • Seamlessly transitioned captive operations while retaining all employees and key leadership and achieved 100% employee retention during the transition phase​
  • Expanded from 18 employees to managing over 100 professionals across multiple functions and services, including research, consulting, and technology support​
  • Implemented process optimization initiatives for non-linear efficiency gains

Related Tags

AI - Artificial Intelligence Data Media & Entertainment Publishing Tech TMT

About SG Analytics

SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.

Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.

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