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AI-Powered Crediting Rate Optimization: Transforming Insurance Client Operations

Insurance
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Business Situation

  • A US-headquartered insurance company faced significant challenges with its crediting rate process. ​
  • The manual, time-consuming, and error-prone process involved multiple teams and extensive calculations in spreadsheets.
  • It took 7–8 days to complete each cycle, causing delays in rate updates.
  • Data scattered across email threads and individual spreadsheets led to inconsistency and loss. ​
  • A lack of real-time visibility into the process status made tracking changes and maintaining an audit trail difficult.

SGA Approach

Technology​

  • Leveraged AWS services, including Redshift, Glue, Lambda, Step Functions, and simple email service (SES)​
  • Implemented data versioning and partitioning strategies for optimal query performance​

AI​

  • Utilized process mining techniques to map existing process flow​
  • Implemented a custom business rules engine (BRE) for complex decision-making automation​

Data​

  • Created a centralized data repository with version control and audit trails​
  • Implemented a three-tier data architecture (bronze, silver, gold) for efficient data management​

Key Takeways

  • Implementing a centralized data repository using AWS Redshift with extract-transform-load (ETL) pipelines and a three-tier data architecture resulted in a 95% improvement in turnaround time. From 7 to 8 days, it decreased to 2 to 3 hours.​
  • Deploying a custom BRE using AWS Lambda functions facilitated automated, efficient decision-making.
  • Developing interactive dashboards using AWS Step Functions enabled real-time monitoring and process orchestration.
  • Automating 80+ hours of manual effort per cycle improved cost optimization and achieved 100% data consistency and availability.​

Related Tags

AI - Artificial Intelligence AI services BFSI Data Insurance Research Services Tech

About SG Analytics

SG Analytics is a leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across the Financial Services, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007 and a Great Place to Work certified company, SGA has over 1600 employees and has a presence across the US, the UK, Switzerland, Poland, and India.

Besides being recognized by analyst firms such as Gartner, Everest Group, and ISG, SGA has been part of the elite Deloitte Technology Fast 50 India 2024 and APAC (Asia Pacific) 2025 High Growth Companies by the Financial Times & Statista.

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